Job SummaryBring make-up artistry expertise by conducting highly exciting, fun makeup artistry events designed to educate customers on the latest makeup trends, tips & techniques.Represent makeup expertise in front of press & make-up population.Collaborate with marketing on event development, animation & product feedback.Demonstrate makeup looks during brand training / Support the development of brand Face DesignersKey Duties & ResponsibilitiesPOS- Generate retails sales growth through the successful execution of makeup events.- Build up & strengthen customer loyalty.EDUCATION- Ensure the demonstration of Make-up looks and key MU launches during organized trainings- Implement the FD career development planPR- Participates at each PR makeup events- Develop a goodwill relationship with journalists.- Contribute to brand makeup expertise offline & on lineKEY PERFORMANCE INDICATORSSales performance 40%- Event sellout target + brand sellout target achievement+ ranking- In counters assigned brand sellout target achievement- No of loyal customers added to the data base at minimum 35 customers /monthTraining 40%- Execute key education objectives based on marketing & retail goals & develop Makeup artistry- Support the career dev. planPR & Events 20%- National Mystery Shopper results & evolution % of successful events (target achieved)- Number of PR events per year- PR coverage index