Company DescriptionMinor Hotels is a global hospitality group operating over 550 hotels, resorts, and residences in 56 countries, pursuing its vision of crafting a more passionate and interconnected world. As a hotel owner, operator, and investor, Minor Hotels fulfills the needs and desires of today's global travelers through its diverse portfolio of eight hotel brands - Anantara, Avani, Elewana Collection, NH, NH Collection, nhow, Oaks, and Tivoli - and a collection of related businesses. Minor Hotels is rapidly accelerating its global growth ambitions, aiming to add more than 200 hotels by the end of 2026.Minor Hotels is a proud member of the , the world's largest alliance of independent hotel brands, and participates in the loyalty program. This role is focused on creating, enhancing, maintaining and protecting a high profile and positive public image and reputation for Minor Hotels (MH) and its brands.The person in this role will develop and execute a comprehensive public relations strategy in tandem with the properties within the region, the Global PR team, and the Regional Middle East & Africa (MEA) team to ensure the promotional success of the focus properties.Key duties (including but not limited to):

• Establish PR communications plans and budgets for the strategic promotion of MH and brands within the MEA regions.
• Drive innovation and business results through creative public relations to ensure MH hotel brands and MEA hotels stand out from the crowd.
• Create and maintain relationships with key stakeholders (institutions, government entities, owners, business partners) required to ensure the delivery of diverse corporate, property level, and brand PR strategies.
• Support hotels with compiling annual PR plans for the promotion of properties within the MEA regions and beyond and oversee execution with hotels and ensure results.
• Drive the creation and distribution of storytelling (press releases, pitches, captions, or multi-media content) across all brands in the region.
• Organise and carry out media calls, events, media fams, and influencer visits to drive awareness of the hotels and brands.
• Develop and execute an influencer strategy across the brands and hotels to drive awareness and engagement with the hotels.
• Establish and maintain a list of key awards and listings and ensure properties, brands, people or campaigns are entered/nominated/listed.
• Manage all relevant PR agencies to ensure the effective execution of strategic direction and the achievement of optimum exposure in the required markets.-
• Coach hotel teams to develop key activities on the property that would trigger media interest & drive PR opportunities
• Research and apply in-depth knowledge of industry trends and best practices to position corporate and brand direction in an ever-changing business environment and rapidly changing public relations environment.
• Monitor and analyze media and PR achievements against the potential achievement and agreed action plans.
• Provide monthly reports and updates on public relations activities, and market intelligence including competitor activities and destination events or changes.
• Oversee crisis communication for hotels in the MEA region in conjunction with the Global PR team.
• Manage Regional Office and MH leadership team profiles and work on Q&As, press releases, and other work as assigned.

Qualifications

• Excellent communication and presentation skills
• Excellent writing and editing skills
• Solutions-oriented self-starter with the desire to grow
• Strong organisational skills, attention to detail, and the ability to manage complex projects across a variety of functions
• Ability to work effectively in a fast-paced environment and handle multiple projects with changing priorities
• Experience in developing and executing corporate PR campaigns programmes
• Solid expertise in creating and implementing media outreach and response strategies for both offline and online media
• Proven digital and social media skills
• A sound understanding of MarCom, photography, and video requirements

Minor International