Job Description

Regional Brand Activation Manager MEIA
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Are you looking for a new challenge to take your marketing career to the next level? Are you motivated by a fast-paced environment being part of an energetic team activating market shaping communication for a leading B2B brand? Do you have experience within Brand or Communication. In the position as Brand Activation Manager, you will be responsible for the activation of Tork branded materials and communication in the responsible countries •.•

About the role

We are looking for a Brand Activation Manager - Region MEIA to be responsible for the consistent activation of Tork brand materials and communications in the region. In this role you will receive, localize and activate brand communication to end customers and work closely with the Customer Marketing team. A structured approach, experience of working with digital channels and working in a matrix organization would be an advantage.


The role is based in Dubai and reports to the Brand Activation Director Europe in our Professional Hygiene BU. You should be prepared to travel up to 25% and as a part of a transatlantic organization some flexibility on working hours is needed.


This is permanent contract.


What you will do

• Develop, implement and own local media plan, based on Business Unit strategy
• Adapt centrally developed media campaigns and manage media booking plan for local advertising
• Execute local communication of BU centrally developed materials and ensure its consistent activation following the Tork brand guidelines
• Drive local Tork PR and foster B2B media relationship
• Support local events to drive brand consistency and leverage brand awareness
• Conduct brand training to internal sales organization and activate brand initiatives
• Secure implementation, tracking and reporting of brand marketing activities
• Support Implementation and monitor local SEM/SEO Business Unit strategy



Who you are

• University Degree or equivalent.
• 5+ years' experience in a marketing/brand or communication role.
• Strong understanding of the full scope of digital marketing.
• Relevant (ideally B2B) business understanding.
• Experience in working and coordinating PR and Digital Marketing agencies.
• Experienced in effectively managing marketing budgets.
• Ability to work in a matrix organization.
• Skilled in working with digital campaign optimization and search engine marketing.
• Fluent in English and Arabic.

As well as a passion for brand marketing you are customer/consumer focused. You are self-motivated and capable of delivering on short deadlines in a fast paced environment. You should be goal orientated with an ability to work effectively according to defined processes. You can understand the holistic view and work both tactically and strategically. As part of a matrix you can network and collaborate effectively and enjoy working with others.





Additional Information

Please apply online in English.


Essity kindly but firmly declines direct contact with recruiting and staffing agencies, as well as job advertising sellers.


Together, we are improving lives, every day.
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Working at Essity is not just a career; it is a chance to directly make the world a healthier, more hygienic and safer place. With impactful innovations coupled with sustainable solutions, we strive to reach more people every year with the necessary and essential solutions for well-being.


Application End Date:
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25 ????? 2024