Job Description

Marketing Specialist/ Media Buyer

HIRING POSITION

Should have 1 to 4years of experience on this field.

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Key Responsibilities:

Campaign Strategy and Planning:

Develop comprehensive digital marketing strategies aligned with business objectives. Collaborate with internal teams to understand target audience, market trends, and competitive landscape. Plan and execute digital campaigns across various channels including email, social media, search engines, and display advertising.

Content Creation and Management:

Create engaging and high-quality content for digital platforms, including website, blogs, social media, and email newsletters. Manage content calendars, ensuring timely delivery and alignment with campaign objectives. Optimize content for SEO, user experience, and lead generation.

Social Media Management:

Manage company's social media profiles and presence, including Facebook, Twitter, LinkedIn, Instagram, and other relevant platforms. Develop and execute social media campaigns to increase brand awareness, engagement, and followership. Monitor social media trends, respond to comments and inquiries, and analyse performance metrics.

Email Marketing:

Plan, create, and execute email marketing campaigns to nurture leads and retain customers. Segment email lists based on customer demographics, behaviours, and preferences. Continuously optimize email campaigns for deliverability, open rates, click-through rates, and conversions.

Search Engine Optimization (SEO):

Conduct keyword research and analysis to identify opportunities for organic traffic growth. Optimize website content, metadata, and structure for improved search engine visibility. Monitor and analyse SEO performance metrics and implement strategies to improve rankings.

Paid Advertising:

Manage digital advertising campaigns across platforms such as Google Ads, Facebook Ads, and Tikt.ok Ads. Develop ad creatives, set up targeting parameters, and optimize campaigns for maximum ROI. Monitor ad performance, analyse key metrics, and make data-driven decisions to improve campaign effectiveness.

Analytics and Reporting:

Track and analyse key performance indicators (KPIs) across all digital marketing channels. Generate regular reports to evaluate campaign performance, identify trends, and make recommendations for optimization. Use insights to refine strategies, improve targeting, and drive continuous improvement.

Qualifications:

Bachelor's degree in Marketing, Communications, Business, or related field. Proven experience in digital marketing, with a strong portfolio of successful campaigns. In-depth knowledge of digital marketing channels, tools, and best practices. Proficiency in Google Analytics, Google Ads, social media management tools, and email marketing platforms. Excellent written and verbal communication skills. Strong analytical abilities and attention to detail. Ability to work independently and collaboratively in a fast-paced environment. Certification in digital marketing (e.g., Google Ads, Facebook Blueprint) is a plus. Photography / Videography Skills is a plus Adobe Suite and other design tools like Canva is a plus
Salary upon the interview.

Arabic and English Language

Email: careers@thecapitalavenue.com

Contact number: +971 50 971 4183

Job Type: Full-time

Pay: AED3,000.00 - AED5,000.00 per month