Job Description

XT.COM Exchange was established in 2018 and registered in Seychelles. Its operating headquarters is located in Dubai. It has operation centers in Singapore, Seoul and other countries and regions, and its business covers the world.XT.COM is a comprehensive trading platform that supports 100+ high-quality currencies and 300 trading pairs. It has a rich variety of transactions such as currency transactions, leveraged transactions, OTC transactions, contract transactions, and credit card purchases. Provide users with the safest, most efficient and professional digital asset investment services.


Public Relation


Ensure alignment of messages for internal and external audiences;
Develop, manage and/or review communications and media strategies;
Build and maintain strong working relationships with key media;
Drive media announcements for XT.COM including media releases, media statements, events and online updates;
Support business units in developing and implementing media-related activities to achieve positive coverage;
Work with marketing team members to develop strategy for all of the company's content channels (mainly social media);
Edit, polish, proofread, output a wide range of content;
Create and implement content guidelines/scripts to ensure consistent voice and content output across global and local channels;
Analyze content properties, traffic, conversion rates, and user behavior maps and incorporate content strategies;
Create high-quality content that popularizes and energizes our user community, attracts new audiences and increases lead generation and conversion rates;
Manage regional media relations, issues management and KPI tracking, in partnership with country level communications lead and with the regional PR agency (where applicable) according to business requirements;
Conduct media monitoring and manage crisis alerts;
Provide strategic communications counsel to business units;
Work with key stakeholders, including senior management, on issues and crisis management;
Craft compelling messages and speeches for key management personnel;
Develop Annual Reports and other investor communications and corporate communications material. Brand Management


Monitor and review ongoing brand implementation and application;
Promote consistent, effective & efficient brand communication across all properties;
Brand guardianship;
Consolidate & report work & material from all countries & properties;
Promote knowledge sharing, best practices and brand managers' development globally. Requirements


Degree in media, public relations, corporate communications or related field required;
At least 3 years of public relations, corporate communications or related experience;
Strong integrated communications background;
Strong writing and presentation skills;
Plan, communicate, and execute PR campaigns;
Identify PR opportunities and come up with ideas to maximize exposure in emerging market countries;
Respond to media inquiries;
Develop and execute innovative marketing strategies and campaigns to increase company's branding and market shares;
Consistently review company's brand positioning to strengthen brand presence;
A good understanding of crypto and local regulations would be an advantage;
Independent and have a strong attention to detail;
Ability to adapt quickly and shift priorities based on unexpected business demands. Contact information

Linkedin


https://www.linkedin.com/in/lily-duan-a82068217/dsf34363gsdvfvsdsc Email


global.hr@xt.com