Job Description

About Us:

Illuminations, is Dubai's 1st, Largest & Premiere Centre for holistic healing, mental wellbeing & personal & spiritual growth, and is considered the pioneer of the well-being industry in the UAE with a client base of over 18,000 people since 2006. Learn More via www.illuminations.ae

Illuminations has made a huge contribution towards the wellbeing of individuals, educational institutes and corporate organizations in Dubai, by popularizing the concept of daily meditation classes, promoting world-renowned healers and authors, curating unique wellness travel programs and offering top quality holistic healing education through our renowned training academy.

We are seeking a talented Content Marketing Specialist to enhance our blog and SEO efforts, driving engagement and growth in the wellness community.

Job Summary:

We are looking for a Project-Based Content Marketing Specialist with expertise in blogs and SEO to develop and execute a content strategy that drives organic traffic, engagement, and conversions. The ideal candidate will have a proven track record in content creation, SEO optimization, and content marketing within the wellness industry.

Key Responsibilities:

• Develop and implement a comprehensive content marketing strategy focused on blogs and SEO.
• Conduct keyword research to identify relevant topics and opportunities for organic growth.
• Create a content calendar that aligns with our brand, wellness trends, and SEO goals.
• Write, edit, and publish high-quality blog posts that resonate with our target audience and reflect our brand voice.
• Optimize content for search engines, including on-page SEO, keyword integration, and meta tags.
• Collaborate with designers and other team members to create engaging multimedia content.
• Conduct on-site and off-site SEO audits and implement recommendations to improve website performance.
• Monitor and analyze website traffic, rankings, and user behavior to inform content strategy.
• Stay up-to-date with the latest SEO trends, algorithm updates, and best practices.
• Track and measure the performance of content using analytics tools (e.g., Google Analytics, SEMrush, Ahrefs).
• Provide regular reports on key metrics, including organic traffic, keyword rankings, and content engagement.
• Make data-driven recommendations to optimize content and improve ROI.
• Work closely with the marketing team to ensure content aligns with overall marketing objectives and campaigns.
• Engage with the wellness community through comments, social shares, and other interactions to foster engagement.
• Coordinate with guest bloggers, influencers, and partners to expand content reach.

Qualifications:

• Proven experience as a Content Marketing Specialist, SEO Specialist, or similar role.
• Strong understanding of content marketing principles, SEO strategies, and best practices.
• Excellent writing, editing, and proofreading skills.
• Experience in content creation & proficiency in SEO tools
• Strong analytical skills and ability to interpret data to make informed decisions.
• Ability to work independently and manage multiple tasks and deadlines.
• Previous experience in the wellness or health industry.

Job Type: Contract
Contract length: 6 months

Pay: AED3,000.00 - AED4,000.00 per month

Application Deadline: 26/07/2024