Job Description

Company Overview: Hoxton Capital Management is a dynamic private wealth advisory firm dedicated to serving international investors and expatriates globally. We are pioneering the development of an innovative wealth management app, featuring cutting-edge tools such as net worth tracking and an array of free financial resources. As we expand, we are seeking a skilled and creative Product Marketing Manager to join our team and lead the success of our product.

Role Overview: We are looking for a talented individual with a passion for marketing and a knack for leveraging data to drive strategy. The ideal candidate will be both creative and data-driven, capable of thriving in a fast-paced, evolving environment. You will be responsible for shaping and executing our product marketing strategy, from go-to-market plans to user engagement initiatives.

Key Responsibilities:

• Strategy Development: Craft and implement a comprehensive Product Marketing Strategy to enhance the market presence of our wealth management app.
• Go-to-Market Leadership: Define and execute go-to-market plans, ensuring alignment with company objectives.
• Customer Insights: Conduct audience research to deeply understand user motivations and behaviors, using these insights to refine marketing strategies.
• User Engagement: Develop and implement a playbook for introducing users to new and existing features, utilizing in-app communications, campaigns, and other channels to boost retention and engagement.
• Cross-Functional Collaboration: Work closely with product, customer services, marketing, and design teams to drive product adoption, develop go-to-market strategies, and manage successful product launches.
• Adaptability: Address evolving business needs, including copywriting, improving onboarding conversion rates, devising content strategies, and managing email/push notifications and distribution.
• Relationship Building: Build and maintain relationships with key influencers, partners, and media outlets to enhance app awareness and credibility.

Qualifications:

• Experience: 3 to 6 years in marketing, with expertise in branding, positioning, outreach, strategy, go-to-market plans, campaigns, advocacy, events, and communication.
• Cross-Functional Teamwork: Demonstrated ability to collaborate with product, user experience, design, marketing, and leadership teams to drive product strategy and execution.
• Innovative Strategy: Proven track record of creating and executing marketing strategies that drive awareness, engagement, and adoption.
• Analytical Skills: Strong analytical capabilities with the ability to translate data-driven insights into actionable strategies.
• Industry Experience: Experience in Consumer Tech, Consumer Goods, Internet, or other B2C sectors is preferred.


If you are excited about shaping the future of wealth management and excel in a fast-paced, innovative environment, we invite you to join us on this exciting journey.