Job Description

Location: Synergy University,Dubai

Synergy University Dubai, a branch of the esteemed Russian institution, is dedicated to providing high-quality education under recognized licenses and accreditations. With over 35 years of presence in the education market and a global network of more than 200,000 students and 550,000 alumni, we are committed to delivering an exceptional educational experience to our diverse community.

Located in the vibrant Jumeirah Lakes Towers (JLT) neighborhood of Dubai, our campus offers easy access to transportation and a stimulating environment for personal and professional growth.

Responsibilities :

We are seeking a highly skilled and experienced Product Marketing Manager who will be responsible for developing and executing go-to-market strategies to drive product adoption, market penetration, and overall revenue growth. This role involves collaborating with cross-functional teams, including product development, marketing, sales, and customer development activities, to ensure alignment of product positioning, messaging, and competitive differentiation. The ideal candidate will have a deep understanding of market trends, customer needs, and the competitive landscape to effectively communicate the value proposition of the company's products.

Key Responsibilities:

Market Research & Analysis:

• Conduct thorough market research to identify customer needs, market trends, and competitive landscape.
• Analyze market data and customer insights to inform product positioning and messaging.
• Monitor and report on market and competitor activities.
• Work with current students to work on customer development analysis and implementation of new features based on the analysis

Go-to-Market Strategy:

• Develop and execute go-to-market strategies for product launches and updates.
• Define target market segments and develop marketing plans to reach them effectively.
• Collaborate with sales, product and marketing teams to ensure successful product launches and promotional campaigns.

Product Positioning & Messaging:

• Create compelling product positioning and messaging that differentiates the products in the market.
• Develop and maintain product marketing collateral, including datasheets, case studies, whitepapers, and presentations.
• Ensure consistency of product messaging across all marketing channels.

Sales Enablement:

• Develop sales tools and training materials to support the sales team.
• Conduct product training sessions and webinars for the sales team and partners.
• Provide competitive analysis and market insights to the sales team to help them close deals effectively.

Marketing Campaigns:

• Plan and execute together with the marketing team to drive product awareness and demand.
• Work with the digital marketing team to develop content and strategies for online marketing channels.
• Measure and report on the effectiveness of marketing campaigns, adjusting strategies as needed to achieve goals.

Customer Advocacy & Feedback :

• Build relationships with key customers to gather feedback and create case studies.
• Use customer feedback to inform product development and marketing strategies.
• Act as a voice of the customer within the organization to ensure customer needs are prioritized.

Requirements:

• 3+ years of experience in product marketing or a related role in a B2B or B2C environment.
• Proven track record of successfully launching and managing products in competitive markets.
• Strong understanding of market research and data analysis.
• Excellent communication and presentation skills.
• Ability to work cross-functionally and influence stakeholders at all levels of the organization.
• Strong project management skills with the ability to manage multiple projects simultaneously.
• Creative thinking and problem-solving skills.
• Proficiency in marketing automation tools and CRM systems.
• Experience with digital marketing and social media platforms.
• Strong proficiency in Microsoft Office Suite, particularly PowerPoint and Excel.
• Proficiency in English (required), Russian (required).

What we offer for this position:

• Flexible and convenient work schedule (5/2, weekends - Sat, Sun), 8-hour working day from 9:00-18:00.
• Opportunities for career growth with a large range of positions available.
• Weekly training on product, sales, and personal potential development.
• Opportunity to receive education in any field and program with discounts for the candidate and relatives.
• Attendance at business forums with presentations by leading Russian and foreign speakers at the company's expense.
• Development of skills and competencies through internal and external training programs.

Job Type: Full-time

Experience:

• Product Marketing: 3 years (Required)

Language:

• English (Required)
• Russian (Required)