Product Marketing Manager, B2CDepartment: Product Marketing, B2CEmployment Type: Full TimeLocation: UAEReporting To: Ali RefaatDescriptionAbout us:Tabby creates financial freedom in the way people shop, earn and save by reshaping their relationship with money. The company\'s flagship offering allows shoppers to split their payments online and in-store with no interest or fees. Over 32,000 global brands and small businesses, including Amazon, Noon, IKEA and Shein, use Tabby to accelerate growth and gain loyal customers by offering easy and flexible payments online and in stores. Tabby has generated over $7 billion in transaction volume for its partner brands and has the highest-rated, most-reviewed, largest and fastest-growing app of any fintech in the GCC region. Tabby launched operations in 2020 and has raised +$1 billion in equity and debt funding from global and regional investors.About the role:We\'re looking for someone to drive the go-to-market for new launches for our shoppers. Product Marketing is a highly cross-functional role at Tabby, partnering closely with Product, Marketing, CX and Design teams. This role works across the entire product lifecycle, from helping shape the product to driving launch to growing product adoption post-launch.Key Responsibilities

• Foster a deep understanding of our users and customers and help evangelise that understanding with leadership and partner teams
• Create our product messaging, positioning and narratives with Product and Marketing teams
• Drive the go-to-market strategy for our shopper-focused products and features
• Take complex ideas and distil them into concise, easy-to-understand and compelling assets
• Work with Design, Marketing and Product teams to craft launch & explainer videos, landing pages, marketing campaigns, CRM messaging and how-tos to educate and engage shoppers
• Ideate, prioritize and execute experiments with partners, Marketing and Product teams to drive product growth
• Become the product advocate and spokesperson, including internal education, presentations, and developing a clear product narrative
• Design and execute market research studies to gain critical insight into customer attitudes and behaviour
• Monitor competitors, industry shifts, emerging markets, and the overall category to drive future growth and synthesize findings across the Marketing and Product teams
• Develop and report on product marketing success metrics for all programs

Skills, Knowledge & Expertise

• You have 3-5 years of experience in product marketing or growth at a fast-growing technology company, preferably in finance or banking.
• You have clear case studies of products or brands you\'ve launched covering positioning, messaging, educational assets and results
• You are energized by working cross-functionally with technical and commercial teams
• You can create complex project plans, get buy-in and collaborate with teams to meet timelines
• You are data-informed and have strong analytical capability and the ability to distinguish between signal and noise to make decisions
• You can professionally write in English; bonus points for Arabic

Job Benefits

• We offer flexible working hours and trust you to work enough hours to do your job well at times that suit you and your team.
• A working environment that gives you autonomy and responsibility from day one.
• You should be comfortable with the idea that the quality of your work will influence the shape of your career.
• Participation in the company\'s employee stock options program.
• Health Insurance.

Tabby