Using market research to get ideas for products that customers will want
Defining product marketing communication objectives
Comparing the company\xe2\x80\x99s products to competitor\xe2\x80\x99s products in order to assess competition in the market
Providing management with analyses and reports and responding to questions and requests from management
Specifying and overseeing the research needed to determine the needs and desires of customers
Leads product development, strategy, and redesign from concept through development and manufacturing to market launch.
Determines customers\xe2\x80\x99 needs and desires by specifying the research needed to obtain market information.
Assesses market competition by comparing the company\xe2\x80\x99s product to competitors\xe2\x80\x99 products.
Obtains product market share by working with sales director to develop product sales strategies.
Provides information for management by preparing short-term and long-term product sales forecasts and special reports and analyses, and answering questions and requests.
Facilitates inventory turnover and product availability by reviewing and adjusting inventory levels and production schedules.
Brings new products to market by analyzing proposed product requirements and product development programs, preparing return-on-investment analyses, and establishing time schedules with engineering and manufacturing.
Introduces and markets new products by developing time-integrated plans with sales, advertising, and production.
Works with marketing and sales departments to ensure product success and market growth.
Completes operational requirements and meets product development deadlines by scheduling and assigning employees, and following up on work results, including quality control and testing.
Identifies and manages new and existing product partnerships.
Preferred skills and qualifications
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