Pr & Social Media Manager (jc 284)

UAE, United Arab Emirates

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Job Description

Job Title: PR and Social Media Manager
Job Purpose: Combines Public relations and social media management skills to architect and enhance company PR and social media presence. This includes interacting with media and customers, promoting brand-focused interactive and engaging content, and expanding revenue opportunities. Works with marketing team members to create innovative PR and social media campaigns.
Job Responsibilities:

Develop a PR communications plan that includes strategy, goals, budget, and tactics.
Plan and budget for PR events, programs, and initiatives.
Develop and implement PR policies and procedures.
Develop media relations strategy, seeking high-level placements in print, broadcast, and online media.
Coordinate all public relations activities.
Create content for press releases, byline articles, and keynote presentations by researching, writing, and distributing press releases to targeted media.
Manage media inquiries and interview requests, answering enquiries from media, individuals and other organisations.
Leverage existing media relationships and cultivate new contacts within the business and media industry.
Monitor, analyse and communicate PR results monthly.
Organizing events, including press conferences, exhibitions, open days and press tours.
Fostering community relations through CSR and involvement in community initiatives.
Monitor corporate image frequently and ensure it complies with the company.
Evaluate opportunities for partnerships, sponsorships, and advertising on an ongoing basis.
Maintain a keen understanding of industry trends affecting customers and make appropriate recommendations regarding communication strategy surrounding them.
Develop and implement crisis communications advice and media strategy as needed.
Liaison with PR agency on a day-to-day basis.
Writing and editing in-house magazines, case studies, speeches, articles, and reports.
Preparing and supervising the production of publicity brochures, handouts, direct mail leaflets, promotional videos, photographs, films, and multimedia programs.
Devising and coordinating photo opportunities.
Grows and expands company social media presence into new social media platforms, plus increases presence on existing platforms, including Facebook, LinkedIn, Twitter, and Instagram.
Direct social media agencies to engage audiences across traditional and new media.
Check and manage content produced for website and social media channels.
Design and review the online content in media announcements and media kits.
Ensures brand consistency in marketing and social media messages by working with various company departments, including sales, product development, and Service.
Measure and report the performance of all digital marketing campaigns and assess against goals (ROI and KPIs).
Identify trends and insights and optimise spend and performance based on the insights.
Provides training and guidance to partners, distributors, and marketing team members on best practices and strategies for social media implementation.
Manage community on all social platforms, coordinate with inter-departments and distributors, and ensure customer complaints and issues are channeled to the concerned department. Follow up on progress/ actions and report to management regularly.
Collects customer data, analyses interactions and visits, and uses this information to create comprehensive reports and improve future marketing strategies and campaigns.
Assist in designing and reviewing a variety of promotional and marketing materials.

Skills and Qualifications:
Degree in Communications or Marketing. A minimum of 5 years of experience with an automotive brand in the GCC or agency experience handling automotive clients is a must. Proven working experience in public relations is required. Proven track record designing and executing successful public relations campaigns at both a local and regional level. Strong relationships with both local and regional media outlets. Proven record of successful implementation of Social Media Account Management, Content Creation, Copywriting, Digital Marketing Strategy, Data Collection and Analysis. Strong Verbal and Written Communication Skills in English and Arabic. Aptitude in presentation and public speaking. Attention to Detail, Self-Motivated, Creative Problem-Solving Skills.