Job Description

About MIE Events:

MIE Events DMCC is a leading event management company, organizing and executing world-class exhibitions and conferences. We're dedicated to providing exceptional experiences for both our clients and attendees.

Who We're Looking For:

We're searching for a passionate and results-oriented PR & Marketing Executive to join our dynamic team. This role demands a hands-on individual with a proven track record in the exhibition industry. You'll be responsible for developing and executing strategic communication initiatives that elevate our brand awareness, drive exhibitor and visitor engagement, and ultimately fuel business growth.

Responsibilities:

• Exhibition Marketing Specialist:
• Plan, create, and implement integrated marketing campaigns specifically targeting exhibitors and visitors.
• Develop targeted messaging and content across various platforms like email marketing, social media, website landing pages, and traditional media.
• Analyze campaign performance and recommend adjustments for continuous improvement.
• Content Creation Powerhouse:
• Craft compelling content for various audiences, including press releases, newsletters, exhibitor brochures, website copy, and social media content .
• Ensure all content effectively communicates the value proposition of our events and resonates with target demographics.
• Media Relations Maestro:
• Build and nurture strong relationships with key media outlets, journalists, industry influencers, and partners.
• Secure positive press coverage for our events to enhance public visibility and brand reputation.
• Brand Champion:
• Uphold brand consistency across all marketing materials, ensuring alignment with the company's brand identity and positioning.
• PR Strategy Architect:
• Develop and execute comprehensive PR strategies that position MIE Events favorably in the eyes of the public and industry stakeholders.
• Data-Driven Approach:
• Monitor and analyze the effectiveness of marketing and PR activities. Provide detailed reports and insights on campaign performance, allowing for continuous improvement.
• Team Player:
• Collaborate closely with internal teams, including sales, operations, and internal and external marketing team, to ensure marketing and PR efforts align with overall business objectives.

Qualifications:

• Bachelor's degree in Public Relations, Communications, Marketing, or a closely related field.
• Minimum 2-3 years of experience in a PR or Marketing role within the exhibition industry (a strong plus).
• Demonstrated expertise in managing digital marketing tools such as CRM platforms, email marketing tools, social media management platforms, and analytics tools.
• Exceptional written and verbal communication skills, with a knack for crafting engaging and persuasive content.
• Proven ability to think strategically and creatively to develop innovative marketing campaigns and PR strategies.
• A keen understanding of B2G & B2B marketing principles.
• Experience with event planning and execution is a significant advantage.
• Strong networking and relationship-building skills.
• Immediate Availability.

What We Offer:

• Competitive salary range between AED 4,000 - AED 5,000.
• Opportunities for professional development and growth.
• A dynamic and collaborative work environment.

If you're a passionate and results-oriented PR & Marketing professional with a proven track record in the exhibition industry, we encourage you to apply!

Job Type: Full-time

Pay: AED4,000.00 - AED5,000.00 per month

Experience:

• PR or Marketing role within the exhibition industry: 2 years (Required)