About the job
Mainly responsible for all digital and global poker media communication, includes material drafting, agency cooperation, data tracking, propaganda updating.
Design and implement digital media strategy aligned with business targets focusing for various countries.
Coordinates with marketing teams to design, implement and support market growth and retention activities locally
Forward thinking -- anticipates needs of the business based on response and market data and takes appropriate action
Understand and monitor lead flow needs for the sales channels and adjust plans as needed
Work closely and partner with marketing teams to drive marketing strategy.
Reporting. Analyze, evaluate and report on campaign effectiveness and ROI.
Generate innovative ideas to promote our brand, products, solutions and services
Ensure brand consistency through all marketing channels
Address advertising needs
Develop digital campaigns to increase web traffic and a strong, long-term web presence
All other duties as assigned
Preferred Educational Background:
• Requires a master/bachelor's degree in marketing, business, or related field
Preferred Experiential Background:
• At least 3-5 years' experience in marketing preferably in gaming/poker Industry. Well experienced in cooperation with PR Agency to develop and maintain relationships with local and international media.
• Experience in developing marketing communications programs and materials.
• Solid experience with targeted marketing programs and tactics, comfortable working with data to define target groups.
• Ability to evaluate marketing efforts to determine attribution and ROI
• Excellent writing skills with proven ability to write/edit a variety of marketing communication pieces. Deep experience in channel and new markets development, strong media sense and media relationship.
• Excellent verbal and written communication
• Strong relationship management skills, highly driven and proactive.
• English proficiency.
Job Overview:
TimesOfAI is looking for a dynamic and experienced PR Manager to lead and execute strategic public relations initiatives. The ideal candidate will have a strong background in public relations, excellent communication skills, and a deep understanding of the media landscape.
Key Responsibilities:
• Cultivate and maintain relationships with journalists, editors, and influencers in the AI and technology sectors.
• Proactively pitch and secure media coverage for TimesOfAI's stories, features, and events.
• Develop and implement PR strategies aligned with organizational goals.
• Craft compelling press releases, statements, and other communication materials.
• Drive initiatives to enhance the brand image and reputation of TimesOfAI.
• Identify opportunities for thought leadership and expert commentary.
• Plan and execute media events, press conferences, and product launches.
• Coordinate media attendance and coverage at relevant industry events.
• Act as a spokesperson for TimesOfAI in times of crisis.
• Develop and implement crisis communication plans.
Qualifications:
• Bachelor's degree in public relations, communications, or a related field.
• Proven experience in public relations, preferably in the media or technology sector.
• Strong written and verbal communication skills.
• Ability to build and maintain relationships with media professionals.
• Strategic thinker with the ability to adapt to changing situations.
Job Type: Full-time
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