Job Description

Dubai, DU, AE
Permanent

Founded in 1906 as a manufacturer of writing instruments, MONTBLANC today creates exclusive products including watches, jewelry, writing instruments and leather goods which reflect our high demands with respect to culture, quality, design, tradition and craftsmanship. With more than 25 subsidiaries and 600 boutiques MONTBLANC is present all over the world.


MAIN PURPOSE


The PR manager is a key contributor to manage and execute the PR strategy in accordance with the Maison guidelines to support the business objectives and the growth of Montblanc in the region by maximizing the brand's exposure, impact and image.




With the aim of increasing brand visibility & awareness, in line with international corporate guidelines and within the defined budget.




DIMENSION


Middle East, India & Africa (MEIA) region.




CONTEXT


Based in the regional headquarters, part of the MEIA team, reporting to the Marketing Director of the region, travel is expected.






KEY CONTACTS






Internal


• Regional Marketing teams
• Regional Retail Operations teams (including India & Africa)
• Regional Wholesale teams (including India & Africa)
• Regional Boutique teams (including, India & Africa)
• Regional Office team MEIA



External


• Regional Media, PR & Creative Agencies
• Regional internal & external partners
• Montblanc HQ
• Suppliers/contractors & regulatory authorities





KEY RESPONSIBILITIES




Define the PR Strategy for Montblanc in the region


• Develop and implement regional press strategy and communication
• Ensure dispatch and a strong influx of relevant information to the key media and retailers
• Ensure qualitative and quantitative press coverage (print and digital)
• Develop a media relation strategy
• Pitch stories to the Maison to English and Arabic titles
• Manage media inquiries and interview requests
• Evaluate opportunities for partnerships and sponsorships on an ongoing basis
• Monitor, analyze and communicate PR results on a monthly basis
• Coordinate public relations activities: press-related events for new launches, press trips, shootings & communication
• Develop and implement crisis communication advice and media strategy if needed, aligned with HQ guidelines






Agency Management:


• Responsible for the management of all agencies related to media & brand relations across the region
• Responsible for ensuring the development, management and implementation of all annual media and brand relations plans are aligned with overall global brand and regional marketing strategy
• Responsible for the appointment and approval of all external marketing agencies and suppliers required for the execution of marketing activities across the region
• Responsible for ensuring all agencies meet both brand and Richemont international and regional requirements for external suppliers and agencies






Lead the key ambassador strategy in the region


• Maintain a keen understanding of industry trends affecting clients and make appropriate recommendations regarding communication strategy surrounding them
• Build long-term relationships with all relevant stakeholders for the Maison's future in the marketing ecosystem
• Build relationships with thought leaders to grow industry awareness
• Contribute to growing the VIP and KOL Database (local government, artists, royalties...)
• Suggest and recruit new ambassadors in line with the Maison strategy
• Assist in the management of brand ambassadors and influencers contracts and deliverables, manage them on-site
• Set up relevant PR initiatives to meet objectives
• Recommend product placement in photoshoots, events, and social media ...
• Forecasts of quantities of gifts for press
• Follow up PR budget for kits, press trips, shoots






Responsible for the creative media and visual performance shootings

• Help in designing and reviewing a variety of promotional and marketing materials
• Develop advertising and marketing communications and prepare directions for articles
• Optimize editorial results vs budget spent with the media
• Identify key profiles for shootings and build excellent relationships with them
• Plan, implement and manage the shootings
• Monitor corporate image frequently
• Produce content for various speeches, events, hearings






Budget & Reporting:


• Responsible for the PR budget
• Responsible for keeping budget up-to-date and accurate
• Responsible for ensuring the management of all associated Richemont and brand reporting systems are regularly updated
• Responsible for ensuring all Richemont and brand policies and guidelines associated with budget management are followed




JOB PROFILE




Education:


• BSc/BA in PR, communications, journalism or similar relevant field


Required experience:


• Experience in similar PR roles
• A proven track record of successful PR campaigns
• Excellent communication, presentation skills
• Must possess excellent verbal and written communication skills
• Outstanding organizational and time management skills
• Have a full understanding of media needs and media relationships

Technical skills/abilities:
===============================

• Very good knowledge of MS Office (Word, Excel & PowerPoint)
• Strong project management and analytical skills
• Fluent in spoken and written English and Arabic
• Ability to travel within region (including KSA) & Europe

Language skills
===================

• Excellent knowledge of English and Arabic (written and spoken)
• French is an advantage

Personal skills
===================

The successful candidate will have the following personal qualities:


• Presentable & client-oriented
• Focused, target-oriented, & organized with a high attention to detail
• Ability to multitask and work in a fast-paced environment.
• Proactive approach
• Operational skills and "hands-on" mentality
• Team player and leader of younger executive and interns