Company Description Dr. Joy Dental Clinic is a premier dental provider that has been serving Dubai for over 19 years. With 12 branches located across different areas including Palm Jumeirah, Jumeirah (Al Wasl), Umm Suqeim, Dubai Hills Mall, Beach Road (Jumeirah), Marina, JVC, DSO, Mirdif Sport Society Mall, BurJuman, Mirdif Central Mall, Al Warqa, the clinic has a team of over 80+ highly qualified specialists from diverse nationalities who are dedicated to delivering excellence in dentistry. Using the latest technology available and with an in-house dental lab, Dr. Joy Dental Clinic offers a wide range of dental treatments including Orthodontics, Dental Implants, Veneers, Childrens Dentistry, Teeth Whitening, Gum Treatments, Sedation Dentistry, and Root Canal Treatments. Job Summary: We are seeking a proactive and experienced PR and Business Development Specialist to join our team. The successful candidate will be responsible for enhancing our clinic's public image, building strategic partnerships, and driving business growth through targeted PR and business development initiatives. Key Responsibilities:
Public Relations:
Develop and maintain relationships with local media, influencers, and community organizations.
Create and distribute press releases, media kits, and other PR materials.
Organize and manage events, such as open houses, community outreach programs, and health fairs.
Monitor and manage the clinic's online reputation, including review sites and social media mentions.
Business Development:
Identify and pursue new business opportunities to expand the clinic's patient base.
Develop and implement strategic partnerships with other healthcare providers, insurance companies, Schools/ Universities and local businesses.
Conduct market research to identify trends and opportunities for growth.
Create and present business proposals to potential partners and stakeholders.
Develop and maintain relationships with key stakeholders to foster long-term collaborations.
Marketing and Brand Management:
Ensure consistent branding across all marketing and communication materials.
Collaborate with the marketing team to create content for various channels, including social media, website, and email newsletters.
Develop patient education materials and promotional offers to encourage repeat visits and referrals.
Monitor and analyze the performance of business development and PR initiatives, adjusting strategies as needed to achieve goals.
Patient Engagement and Retention:
Develop and implement strategies to enhance patient satisfaction and loyalty.
Conduct patient surveys and gather feedback to improve services and patient experience.
Organize patient appreciation events and programs to build a strong patient community.
Qualifications:
Bachelors degree in Public Relations, Business Administration, Marketing, Communications, or a related field.
Minimum of 3-5 years of experience in PR and business development, preferably in the healthcare or dental industry.
Strong understanding of PR strategies, media relations, and business development principles.
Excellent written and verbal communication skills..