MS Office,Communication Skills,Agile,Flexible,Creative Skills,Analytical Skills,Social Media MarketingFresherDubai - United Arab EmiratesJune 30 2021Company : SEPHORAEmployment Type : Full timeCompany Details : At Sephora, we stand together and we stand for something more since 1969. For empowerment, for exploration, for the opportunity to impact peoples lives through the unlimited power of beauty. As part of the LVMH family, Sephoras excellence, innovation, and entrepreneurial spirit have made us the worlds leading beauty retailer growing twice faster than the market. With our 2 600 stores & corners in 38 markets and our 31 websites, we offer clients a unique retail experience with innovative services and nearly 300 beauty brands including Sephoras own brand, Sephora Collection.Beautifying peoples lives is a full-time challenge that our more than 40 000 passionate in-store and Head Office team members tackle every day. At Sephora, you can unleash your creativity, because weve got disruptive spirit. You can learn and evolve, because we empower you to be your best. You can be yourself, because you are what sets us apart.Sparked by energy and excitement, our passion is contagious. So if you are ready to make your mark at a leading global retailer and belong to something beautiful, join us and reimagine your future, with Sephora.Shortlist Work as part of the PR & EVENTS team (which is a part of the wider Communications Department) to create engaging and memorable experiences and events across the MENA region to drive Sephoras awareness and desirability.
Deliver multi-branded and mono-branded events, disruptive seedings and cultivate media relations and brand visibility in digital publications. Ensure the strategy execution is suited for each market/region with the right prios and KPIs in mind.
This role reports into the PR & EVENTS Manager.Main Responsibilities:
\xc2\xb7 Work closely with the PR & Events manager to develop and execute PR campaigns, events and seeding Kits in line with the brands priorities, editorial calendar and animations
\xc2\xb7 Plan and execute Sephoras seeding strategy for KOLs - develop creative PR kits to encourage content creation, coverage, and high visibility
\xc2\xb7 Manage the mono and multi-branded PR events for select brands and for Sephora retailer activations - (venue selection, branding, gifting, sourcing the right suppliers, managing brand team requests, guestlists, speakers and reporting on event)
\xc2\xb7 Work closely with Social and Content teams to ensure the best interactive, experiences are set-up in events and masterclasses
\xc2\xb7 Work closely with the CRM team to ensure VIP clients receive access to select experiences such as masterclasses, celeb PAs and other privileges
\xc2\xb7 Working closely with agencies, brand teams and internal functions to execute the PR strategy, and deliver the set PR KPIs
\xc2\xb7 Analise and monitor PR campaigns and report results. Ensure benchmarks are in place
\xc2\xb7 Build and maintain relationships with key and relevant media members and influencers
\xc2\xb7 General administration including management of the press budget
\xc2\xb7 Support Copywriter with the writing of press releases, ensure key details are well conveyed and manage the distribution to media
\xc2\xb7 Track company and campaign mentions across digital and social PR platforms.
\xc2\xb7 Handling incoming enquiries for information from various members of the media.
\xc2\xb7 Ensuring press releases fit the Sephora Middle East image and relay the appropriate message
\xc2\xb7 Support with arranging competitions to promote current and new products.
\xc2\xb7 Use a variety of channels (TV, press, internet etc.) to maximize company exposure
\xc2\xb7 Advise company on handling any sensitive public issues to preserve reputation
\xc2\xb7 Assess opportunities for sponsorships and other partnerships and manage relations

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