NIO is expanding to MENA, and we\'re looking for passionate individuals to join our UAE team and deliver experiences that go beyond expectations! We design, develop, and manufacture premium smart electric vehicles, constantly pushing the boundaries in assisted driving, digital experiences, and battery technology. Be part of shaping the future of electric mobility in the UAE as we launch our operations.ABOUT NIO
NIO is a pioneer and a leading company in the premium smart electric vehicle market. Founded in November 2014, NIO\'s mission is to shape a joyful lifestyle. NIO aims to build a community starting with smart electric vehicles to share joy and grow together with users.NIO designs, develops, jointly manufactures, and sells premium smart electric vehicles, driving innovations in next-generation technologies in autonomous driving, digital technologies, electric powertrains, and batteries. NIO differentiates itself through its continuous technological breakthroughs and innovations, such as its industry-leading battery-swapping technologies.ABOUT THE ROLEThis role is an exciting opportunity to showcase your dynamic blend of skills, including strategic planning, media relations, content creation, stakeholder engagement, event management, and PR strategy alignment.The ideal candidate for the PR and Events Manager role should possess a blend of strategic leadership, media relations proficiency, and content strategy expertise. They must excel in developing and implementing PR strategies aligned with business goals and measuring campaign effectiveness. Strong communication skills, fluency in Arabic and English, and a deep understanding of the automotive industry landscape are essential. Additionally, they should demonstrate stakeholder engagement capabilities, crisis communication readiness, and events management proficiency.STRATEGIC PR LEADERSHIP

• Develop and manage the implementation of comprehensive PR strategies that align with business objectives, brand positioning, and target audience preferences in the automotive sector.
• Provide mentorship, guidance, and strategic direction to ensure the successful execution of PR campaigns and initiatives.
• Define key performance indicators (KPIs) and metrics to measure the effectiveness and impact of PR efforts, conduct regular performance evaluations, and make data-driven adjustments as needed.

MEDIA RELATIONS AND REPUTATION MANAGEMENT

• Cultivate and maintain relationships with automotive journalists, bloggers, influencers, and key media outlets to secure positive coverage and endorsements.
• Proactively pitch stories, respond to media enquiries and manage media interviews and press conferences.
• Develop and implement crisis communication plans and protocols to effectively manage and mitigate PR issues, safeguarding the company\'s reputation and integrity.

CONTENT STRATEGY AND THOUGHT LEADERSHIP

• Develop a comprehensive content strategy that addresses key issues, trends, and innovations and positions the company as a thought leader in the automotive industry.
• Produce compelling content for PR campaigns, including whitepapers, case studies, executive bylines, opinion pieces, and multimedia assets tailored to region-specific audiences.
• Identify opportunities for thought leadership and executive visibility, securing speaking engagements, panel participation, and industry awards for senior executives.

STAKEHOLDER ENGAGEMENT AND ADVOCACY

• Build strong relationships with internal stakeholders, including senior leadership, marketing, sales, and product teams, to ensure alignment and cohesion across all PR and communications initiatives.
• Collaborate with industry associations, advocacy groups, and regulatory bodies to shape public policy discussions and advocate for the company\'s interests in the automotive sector.

EVENT MANAGEMENT AND STRATEGIC PARTNERSHIPS

• Drive the planning, execution, and evaluation of high-impact events, including product launches, press conferences, industry conferences, and experiential activations.
• Cultivate strategic partnerships with industry associations, automotive influencers, and key stakeholders to enhance the reach and impact of events and PR initiatives.
• Manage event budgets, negotiate contracts with vendors and venues, and ensure seamless coordination and execution of events on time and within budget.

QUALIFICATIONS AND REQUIREMENTS

• A Bachelor\'s degree in Public Relations, Communications, Marketing, or a related field is required; a master\'s degree is preferred.
• Fluency in Arabic and English, with exceptional writing and verbal communication skills in both languages.
• Minimum of 5+ years\' experience in PR and events management, focusing on the automotive industry. Preferably with an Agency background
• Proven track record of strategic leadership in PR, with experience managing high-profile events, driving thought leadership initiatives and leading crisis communication efforts.
• Strong understanding of the automotive industry landscape, including market trends, competitive dynamics, and regulatory developments.
• Excellent leadership and team management skills, with the ability to inspire and motivate a team to achieve excellence.
• Demonstrated ability to navigate complex issues and crises with grace and professionalism, maintaining the integrity and reputation of the organisation.

Embark on an exciting career with NIO, driving PR and Events Management excellence. Create and deliver unforgettable experiences through the planning and execution of high-impact events. Forge and nurture meaningful partnerships with industry associations, automotive influencers, and key stakeholders to unleash the full potential of events and PR initiatives while gaining personal and professional growth opportunities.If you like wild growth and working with happy, enthusiastic over-achievers, you\'ll enjoy your career with us!We request that only candidates who meet the requirements and qualifications stated in the job description apply. We will only consider applicants with the required background and skill set.Your resume will be included in our global talent pool. We take the protection of your personal information very seriously and strictly adhere to Privacy Policies.By submitting your application, you grant Motor City Dubai Office written consent to keep your resume in our system.We appreciate your interest in working with us.Thank you for applying.

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