Responsibilities:
• Set up and implement tracking and event tracking to monitor user interactions.
• Create and maintain visualizations of conversion funnels and market performance analysis.
• Analyze data to assess the effectiveness of marketing strategies and campaigns.
• Utilize tools such as Power BI, Looker Studio, and Sensor for data analysis and reporting.
• Customize events and parameters to track user behaviour and conversion triggers.
• Collaborate with cross-functional teams to optimize marketing performance.
• Conduct A/B testing to evaluate and enhance campaign effectiveness.
• Provide actionable insights based on data trends and performance metrics.
• Stay updated with industry trends and best practices in performance marketing and analytics.
• Organize and maintain the data lake and perform API integrations for enhanced data accessibility and reporting.
Requirements:
• Strong analytical skills with experience in data visualization tools.
• Familiarity with database, data lake, SQL, HTML, and JavaScript for implementing tracking solutions.
• Knowledge of digital marketing channels and conversion optimization strategies.
• Excellent problem-solving skills and attention to detail.
• Strong communication skills to convey insights effectively.
Job Type: Full-time
Pay: AED8,000.00 - AED10,000.00 per month
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