Performance Marketing Specialist
Dubai International City, United Arab Emirates
Job Description
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We are looking for a Performance Marketing Specialist for our Karachi office. The ideal candidate should be having a Bachelors Degree in Marketing with 2-3 years of agency experience. Requirements:
- Must have Meta and Google certifications.
- Must have knowledge about omni-channel marketing.
- Must have strong understanding about Brand Safety Tools.
- Must have a creative mindset with strong analytical skills for data and sentiment analysis.
- Thorough in studying research data to build buyer personas and and consumer-insights.
- Creative with experience in identifying target audiences and devising digital campaigns that flows from top down as well as individually for targeted objectives.
- Experience in optimizing media campaigns, analysing media campaign exports and user funnels.
- Expert in media planning, media buying & programmatic advertising.
- Excellent communication and time management skills.
- Have relevant experience of Native Advertising platforms like Taboola, Outbrain etc.
- Must be able to create Media Plans based on the campaigns objectives, goals and targets.
- Should understand the ever-evolving dynamics of different media platforms, audiences, and industries.
- Understanding of email marketing funnel would be preferred.
- Must be able to evaluate performance metrics like ROI & ROAS.
- Experience in handling result-driven ad campaigns through A/B Testing capability.
- Develop engaging, creative, innovative pitches for paid media clients.
- Tracking implementation & detailed reporting of performance campaigns.
- Knowledge of in-platform activation is a plus (Meta, SA360, TTD, DV360)
- Fair knowledge of offline media landscape is a plus (Radio, OOH/DOOH)
- Knowledge of Google Ad Words, Ads manager, Google Analytics 4, Google Tag Manager.
- He/she is able to communicate quarterly and yearly media plans to internal and external stakeholders.
- Proactive in staying ahead of time with globally updated industry knowledge.
- Should be able to present campaign ideas and execution plans to the clients.
- Must be a go-getter to implement new ideas and have strong faith in experiential learning.
- Spirit of brand advocacy would be taken as a fuel to the fire.
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Job Detail
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Job IdJD1651594
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IndustryNot mentioned
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Total Positions1
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Job Type:Full Time
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Salary:Not mentioned
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Employment StatusPermanent
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Job LocationDubai International City, United Arab Emirates
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EducationNot mentioned