Job Description

Performance Marketing Manager

Position Title: Performance Marketing Manager

Department: Marketing

Reports To: Associate Vice President Marketing

Location: Dubai

Employment Type: Full-time

Job Overview

The Performance Marketing Manager is tasked with creating, executing, and enhancing marketing campaigns across digital platforms. This role demands a strategic thinker with strong analytical capabilities, who can drive growth through data-informed decisions and innovative marketing tactics.

Key ResponsibilitiesStrategy Development

Develop and execute performance marketing strategies to achieve business goals. Define key performance indicators (KPIs) and set performance targets for marketing campaigns.
Campaign Management

Manage and optimize paid marketing campaigns on platforms such as Google Ads, Facebook Ads, Instagram, and LinkedIn. Ensure campaigns are aligned with overall marketing objectives and brand guidelines.
Data Analysis and Reporting

Analyze campaign performance data to identify trends, insights, and areas for improvement. Provide regular performance reports to senior management, highlighting key metrics and ROI.
Budget Management

Allocate and manage the marketing budget effectively to maximize ROI. Track and report on spending to ensure campaigns remain within budget.
Collaboration

Work closely with creative and content teams to develop compelling ad creatives and messaging. Coordinate with other marketing functions, such as SEO, social media, and email marketing, to ensure cohesive campaign execution.
Market Research

Stay updated on the latest digital marketing trends, technologies, and best practices. Conduct competitive analysis to identify opportunities and threats in the market.
Optimization

Continuously test and optimize campaigns for better performance (e.g., A/B testing, audience segmentation). Implement data-driven adjustments to improve conversion rates and reduce customer acquisition costs.
Qualifications

Bachelor's degree in Marketing, Business, or a related field. Minimum [X] years of performance or digital marketing experience. Proven experience managing and optimizing campaigns on Google Ads, Facebook Ads, and other digital platforms. Strong analytical skills and proficiency in data analysis tools (e.g., Google Analytics, Excel). Excellent understanding of SEO, SEM, PPC, and other digital marketing strategies. Creative mindset with the ability to generate innovative marketing ideas. Strong communication and collaboration skills. Experience with marketing automation tools and CRM systems is a plus. Certifications in Google Ads, Facebook Blueprint, or related fields are preferred.
Key Skills

Analytical Skills: Ability to interpret data and make data-driven decisions. Technical Proficiency: Knowledge of various digital advertising platforms and tools. Creativity: Ability to develop engaging and effective ad creatives. Project Management: Strong organizational skills to manage multiple campaigns simultaneously. Communication: Excellent verbal and written communication skills. Collaboration: Ability to work effectively with cross-functional teams.
Salary and Benefits

Competitive salary based on experience and qualifications. Comprehensive benefits package, including health insurance, retirement plans, and paid time off. Professional development opportunities and support for continued education.
How to Apply

Interested candidates should submit their resumes and cover letters detailing their experience and suitability for the role to [Insert Application Email/Portal].

A Performance Marketing Manager drives a company's marketing success through data-driven strategies. Their key responsibilities include:

1. Campaign Strategy Development

A Performance Marketing Manager is responsible for devising comprehensive marketing strategies that align with business objectives. This involves identifying target audiences, selecting appropriate channels, and setting measurable goals to optimize marketing campaigns' performance.

2. Data Analysis and Reporting

Analyzing performance data is crucial to the role. Managers must interpret data from various sources, such as Google Analytics, social media platforms, and advertising tools, to gauge the effectiveness of campaigns. Regular reporting to stakeholders ensures transparency and aids in strategic adjustments.

3. Budget Management

Effective budget management is essential. Performance Marketing Managers allocate budgets across different campaigns and channels, ensuring optimal resource use. They are also responsible for monitoring expenditures and ensuring campaigns stay within the allocated budget while delivering maximum ROI.

4. SEO and SEM Oversight

These managers oversee Search Engine Optimization (SEO) and Search Engine Marketing (SEM) efforts. This includes keyword research, on-page optimization, and managing pay-per-click (PPC) campaigns to enhance visibility and drive traffic.

5. Content Coordination

Another key responsibility is coordinating with content creators to ensure all marketing materials align with the campaign strategy. This involves creating briefs, providing feedback, and ensuring the content meets quality standards and brand guidelines.

6. Ad Campaign Management

They manage and optimize ad campaigns across various platforms such as Google Ads, Facebook Ads, and other digital advertising networks. This includes setting up campaigns, monitoring their performance, and making necessary adjustments to improve results.

7. Customer Journey Mapping

Understanding and mapping out the customer journey helps in creating effective marketing strategies. Performance Marketing Managers analyze how customers interact with the brand at different touchpoints and optimize the experience to enhance engagement and conversion rates.

8. A/B Testing and Experimentation

Continuous improvement is driven by experimentation. Managers conduct A/B tests on various elements of marketing campaigns, such as ad copy, landing pages, and call-to-action buttons, to determine what resonates best with the audience.

9. Collaboration with Cross-Functional Teams

Effective performance marketing requires collaboration with various departments, such as sales, product development, and customer service. Performance Marketing Managers work closely with these teams to ensure a unified approach toward achieving business goals.

10. Keeping Up with Industry Trends

Staying updated with industry trends, tools, and best practices is crucial. Performance Marketing Managers continually research and incorporate new techniques and technologies to keep their marketing strategies effective and competitive.

Job Type: Full-time

Pay: AED7,000.00 - AED10,000.00 per month

Application Question(s):

Do you have a dashboard? Have you ever worked in Marketing Automation? * Do yu have experience in creating Web flow management?