The PPC / Paid Search Lead is responsible for administering and managing Pay per Click media strategies for clients. She/he should be able to quickly understand & support initiatives that will contribute to the goals and success of client campaigns. Perform daily account management on Google AdWords, Facebook, Bing and other search platforms. Assist in the maintenance and monitoring of keyword bids, Account daily and monthly budget caps, impression shares, quality score & other important account metrics. Provide creative copy suggestions and graphical ad templates. Assist in the management of Display network placement lists on AdWords & through other contextual advertising platforms. Can devise strategies to increase ROI \xe2\x80\x93 Is good at increasing CTR & reducing the cost per clicks Support the generation of new paid search campaigns, ad groups, and accounts and aid in the creation of new paid search marketing initiatives. Able to understand the business website thoroughly so as to implement a strategic plan for Google AdWords Keep pace with search engine and PPC industry trends and developments Should have minimum 4-5 years of experience in the same domain. Benefits:
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