Job Description

Aldar Academies are currently seeking an outstanding Parent Relation Executive (Maternity Cover) for Al Ain British Academy, commencing September 2024.


This is an exciting opportunity to join the highly successful Aldar family.


Al Ain British Academy opened in September 2011 providing high quality education in the heritage 'Garden City' of the United Arab Emirates. The children are taught the English National Curriculum - tailored to be meaningful to children living in Al Ain. Facilities at the school are excellent and include a large astro-turf field, two swimming pools, well-stocked library, a large multi-purpose sports hall, an auditorium and outdoor play areas. It is an exciting, challenging and enjoyable school to work in where achievement for pupils is at the heart of all we do. The school has achieved outstanding levels of progress and attainment, supported by rigorous tracking of data and assessment in all areas of the curriculum.


Successful candidates will find themselves welcomed into a wonderful school family community, where staff are held in high regard by pupil, parents and school leadership alike. Al Ain is a beautiful, green city that offers an affordable lifestyle within the UAE, whilst offering easy access to Abu Dhabi, Dubai and Oman all within a short drive. Al Ain boasts its own tourist attractions in the form of Al Ain Zoo, Jebel Hafeet mountain, Al Ain Oasis, as well as leisure facilities including hotels, malls, golf and Rugby club, shooting range, swimming pools, Al Ain Raceway and much more. We offer a competitive package including relocation, annual flight allowance, medical insurance, end of service gratuity and a 4.5 day working week empowering staff wellbeing.


The successful candidates will be closely aligned with our core values and ethos and possess a genuine understanding and appreciation of the values of the region.


Successful candidates will have access to a wide network of professionals and opportunities to both lead and con-tribute to training others as well as developing themselves.


Aldar Academies are keen to hear from like-minded, forward thinking school leaders who would welcome the challenge and opportunities that we have to offer.


This job description is not all inclusive. Aldar Education reserves the right to amend this job description at any time. We are an equal opportunity employer, committed to a diverse and inclusive work environment. We are also mindful of our national development strategy and encourage UAE Nationals in their application at our company.


Aldar Education is committed to safeguarding and promoting the welfare of children and young people and expects all staff to share this commitment. Offers of appointment are subject to satisfactory references and police clearance.



Minimum Qualifications :


High School Certificate/Diploma or bachelor's degree certificate


Minimum Experience:

• 2 years' experience in customer facing role in the region
• Experience in a school or education setting is preferred
• Previous experience in Marketing/Communication role is beneficial

Job Specific Knowledge & Skills

• Fluent English communication skills, written and oral. Proactive and effective two-way communication skills
• Attention to detail with diligent follow up, and able to execute in a timely manner
• Approachable, professional, calm and knowledgeable
• Interpersonal skills, able to operate in a multi-cultural environment.
• Computer literate, including all social media platforms.
• Attentiveness, able to listen effectively and ask questions
• A team player, willing to support colleagues to deliver results
• Willingness to learn and achieve results
• Embraces change in a positive and efficient manner
• Skilled in multi-tasking and handling pressure.
• Organizational ability, of self and others.
• Initiate effort and energy beyond the typical workday, where the tasks require additional commitment.


Jop Purpose

To ensure impeccable customer service is provided to all parents and visitors to the Academy. All communications take place in a professional manner and to assist in supporting students' recruitment, through a positive parent experience, encouraging retention.


To embody the values, vision and ethos of Aldar Education and assist the HQ Marketing team and the Operations Manager in delivering impactful marketing and communication campaigns whether for advertising purposes or to contribute to long term positive reputation for our schools


Main Duties

+ Provide high quality customer service to all potential and existing customers.
+ Manage students and parents' satisfaction to contribute to retention and meet or exceed the school specific enrolment target consistently throughout the academic year.
+ Proactively contact prospective parents to convert and contribute to enrolments growth.
+ Ensure the Admission process is compliant throughout the academic year.
+ To be always present in the reception area, to ensure parents always have access to you.
+ Welcome all prospective parents to the school and assist with all initial enquiries
+ Assist with external marketing for the school and manage the social media channels
+ Assist the Admissions team when needed with enquiries and enrolments
+ To act as the first point of contact for existing and prospective parents; the PRE's role is to identify and anticipate the needs of parents in our academies, ensure leads and other aspects of enrolment and new intake are actively updated daily and to assist in student retention.
+ Building strong relationships with parents to assist with student retention is key, while ensuring the school's marketing duties and responsibilities are upheld. Building positive relationships with all stakeholders is a PRE's duty.

Specific Duties

+ Deliver high quality customer service to all visitors and staff, representing the Academy in a professional manner
+ Have a strong knowledge of the key information and unique selling point of the Academy and Aldar Education portfolio of schools.
+ Offer guidance and assistance to parents through the student registration and admission process during the initial enquiry stage
+ Drive enrolments by promoting the school in the best possible way to new parents.
+ Coordinate school tours for parents and visitors as required.
+ Maintain open lines of communication to existing parents to ensure their concerns, complaints and compliments feedback are handled effectively, efficiently and in a timely manner
+ Co-ordinate parent/community events in order to engage parents in school activities and celebrations
+ Identify and anticipate the needs and requirements of new and existing parents
+ Undertake regular surveys of parent views on subjects of relevance.
+ Contribute positively to the NPS score and ensure parents participation to the surveys.
+ Manage the survey feedback and escalation process in schools.
+ Manage the receptionists in the schools and enquiry follow-ups.
+ Provide stories and photographic material that promote the schools' achievements
+ Assist with the development of and the implementation of the school marketing strategy in conjunction with Corporate Marketing.
+ Promoting the school by identifying newsworthy stories for the media on a monthly basis

• Ensure that the schools' achievements including academic, sport, arts etc. Are communicated both internally and externally in a timely manner


+ Responsible for maintaining effective communications with existing parents, handling queries and being the liaison between other school personnel and departments: - Promoting the school to new parents, coordinating school tours and events and creating newsletters for new and existing parents. - Maintain open lines of communication to existing parents to ensure their concerns, complaints and compliments feedback are handled effectively, efficiently and in a timely manner. - Marketing the School to a wider community
+ Manage all social media platforms and digital tools as website, third-party profile content.
+ Attend and participate in relevant meetings as required
+ Answer, screen, and forward incoming/outgoing phone calls in a friendly and professional manner (following our standard telephone etiquette/ protocol)
+ Ensure reception area is tidy and presentable, with all necessary stationery and material (e.g., pens, forms and brochures)
+ Provide basic and accurate information in-person and via phone/email
+ Assist Admissions team with in-bound and out-bound calls
+ Log admissions enquiries into the school MIS - data base
+ Update calendars and schedule school tours
+ Arrange transportation for visitors when require
+ Provide accurate and comprehensive information about the schools, including the curriculum, education level and tuition fees.
+ Drive enrolments by promoting schools and summer programmes to prospective parents through conducting outbound calls.
+ Develop an annual engagement plan covering events calendar, social media calendar, communications plan.
+ Assist with tasks assigned as and when required by the management team.
+ Undertake any other reasonable duties within the overall function, commensurate with the grading and level of responsibility of the post
+ Perform other duties as requested by direct and dotted line reporting managers/ supervisors