Job Description

Are you passionate about leveraging the power of social media to drive business growth? We are seeking a dynamic and creative Social Media Paid Advertiser to join our team at Helen and Sons Consultancy in the UAE. In this role, you will be responsible for planning, executing, and optimizing paid advertising campaigns across various social media platforms to promote our consultancy services and attract new clients.

Responsibilities:

• Campaign Strategy and Planning:
• Develop comprehensive paid advertising strategies aligned with business goals and target audience demographics.
• Identify key performance indicators (KPIs) and campaign objectives to measure success.
• Collaborate with the marketing team to align paid advertising efforts with overall marketing initiatives.
• Ad Creative Development:
• Create compelling ad copy and visuals that resonate with our target audience and drive engagement.
• Collaborate with designers to develop high-quality ad creatives, including images, videos, and carousel ads.
• Campaign Execution and Optimization:
• Set up and launch paid advertising campaigns across social media platforms, including Facebook, Instagram, LinkedIn, Twitter, and others.
• Monitor campaign performance in real-time and adjust targeting, bidding, and creative elements to optimize results.
• Conduct A/B testing to identify top-performing ad variations and iterate on successful strategies.
• Manage advertising budgets effectively to maximize ROI and achieve campaign objectives.
• Audience Targeting and Segmentation:
• Utilize advanced targeting options and audience segmentation techniques to reach relevant audiences with personalized messaging.
• Build custom and lookalike audiences based on CRM data, website visitors, and other relevant sources.
• Performance Analysis and Reporting:
• Track key performance metrics, such as impressions, clicks, conversions, and cost per acquisition (CPA).
• Generate regular reports to analyze campaign performance and provide insights for optimization.
• Communicate results and recommendations to stakeholders, including management and clients.
• Stay Updated on Industry Trends:
• Stay informed about emerging trends and best practices in social media advertising, including new ad formats, targeting options, and platform updates.
• Continuously seek opportunities to innovate and improve campaign performance.

Job Type: Full-time

Pay: From AED3,000.00 per month

Experience:

• Google ads: 2 years (Preferred)
• Meta Ads: 2 years (Preferred)