We are looking for a Paid Ads Specialist to manage and optimize multi-channel digital advertising campaigns across Meta, Google Ads, Bing, LinkedIn, TikTok, and other platforms. This role requires a data-driven, analytical thinker who can execute performance marketing strategies, refine targeting, and scale ad spend efficiently while ensuring cost-per-lead optimization.Key Responsibilities:Campaign Management & Optimization
Launch, monitor, and optimize performance marketing campaigns for multiple brands, ensuring they run without errors or budget issues.
Maintain a healthy CPL (Cost-Per-Lead) and optimize campaigns to improve ROI.
Detect and mitigate creative fatigue, audience saturation, and performance fluctuations.
Run A/B testing to enhance ad performance without disrupting existing campaigns.
Strategy & Execution
Conduct market and competitor research to propose new campaign strategies.
Work with the creative and tech teams to build landing pages, ad creatives, and marketing assets.
Prepare campaign briefs, obtain budget approvals, and ensure seamless execution.
Research and test new advertising channels and experimental ad formats.
Tracking & Analytics
Implement and audit tracking pixels, conversion APIs, and retargeting strategies.
Ensure Google Analytics, Hotjar, and other tracking tools provide accurate insights into the customer journey.
Monitor search rankings, keyword performance, and Google Ads placements.
Generate performance reports and insights for stakeholders.
Remarketing & Funnel Optimization
Oversee remarketing and retargeting campaigns across platforms (Meta, Google Display, YouTube).
Ensure users who engage with ads are effectively nurtured through the funnel.
Identify bottlenecks in the lead conversion process and collaborate with sales teams to optimize workflows.
Requirements:
Bachelors degree in Marketing, Digital Advertising, or a related field.
Proven experience managing Google Ads, Meta Ads, and other paid media platforms.
Strong understanding of SEO, PPC, tracking tools, and analytics platforms.
Experience with performance tracking, conversion rate optimization, and retargeting.
Knowledge of API integrations and AI-powered marketing tools (a plus).
Excellent analytical, problem-solving, and communication skills.
Self-driven, innovative, and eager to research and experiment with new strategies.
Why Join Us?
Work with multiple brands in a high-growth, performance-driven environment.
Be at the forefront of AI-driven marketing innovation.
Competitive salary, professional growth opportunities, and direct impact on revenue generation.
Ready to take paid media to the next level? Apply now!Leading the way in transforming industries through AI-driven innovations and the potential of diversity.