Job Title: AM - Marketing FlourJob Summary1. To support the Manager Trade Marketing in executing all trade marketing activities for assigned categories and ensuring smooth execution of these activities2. To handle sales and operations for the business unit and liaise with the sales team to conduct promotion activities and achieve agreed volumes, market executions and OSA targetsRoles & Responsibilities1. Work in close coordination with the Manager Trade Marketing to develop the RTM strategy document so as to implement the operating plan and strategy needed to achieve the assigned categoriesxe2x80x99 business targets2. Support the Head Sales xe2x80x93 Modern Trade and Manager xe2x80x93 Trade Marketing in developing the short term and long term channel sales strategy for Modern Trade customers3. Ensure daily issuance of sales tracking reports at category level and monthly updation of targets based on aligned forecast to drive sales objectives at category level4. Maintain the customer master database and ensure all relevant documents like trade license, passport copy as well as the credit limit of the customer are validated before entering the details in the master database5. Ensure data in the customer database is accurate, consistent and in agreement with all the relevant stakeholders6. Create and analyse customer master data reports to study customer trends7. Coordinate with the sales team in the region and ensure employees have appropriate training and understanding of MIS for accuracy of the customer master database8. Ensure annual updation of RTM document9. Maintain a high field capability score (FCS) by ensuring effectiveness of the various field activities and provide suitable training to sales representatives to increase the score10. Drive FCS across assigned markets through daily issuance of FCS Tracker and organize monthly review sessions with sales team to track the performance on an ongoing basis11. Ensure on-shelf availability (OSA) and issue and track reports for GT and MT at the category level12. Ensure effective coverage targets are met at a regional level, confirm that all retailers in the region are being catered to, track reports and present the same to the relevant stakeholders13. Support Manager xe2x80x93 Trade Marketing in the development and production of promotional displays and point of promotion across channels14. Track Trade Marketing expenses as per the plan agreed for category for the execution at customer level. Visit markets with the Manager xe2x80x93 Trade Marketing and audit the merchandising and trade marketing execution in the Modern Trade stores and outlets15. Formulate journey plans for sales persons and plan an effective sales route to ensure maximum coverage16. Forecast and plan the coming monthsxe2x80x99 targets and assist the category teams in cascading of targets to the sales representatives17. Work closely with sales team to ensure trade marketing strategies are aligned with sales objectives18. Prepare quarterly and monthly business review reports and presentations by coordinating with the relevant departments19. Oversee development of appropriate systems and policies to enable capability development of employees20. Allocate work to subordinates, nominate for training as per guidelines, conduct performance reviews and manage leave and overtime to ensure efficiency21. Drive the engagement and satisfaction of the team through holding periodic meetings to discuss the achievements and address any employee issues and/or concerns. Build an effective, efficient and motivated team22. Supervise direct reportees in their day-to-day tasks and guide them in managing their performance by providing appropriate feedback and counselling. Provide recommendations to HR on hiring and promotionsKPIs1. On-shelf availability (OSA)2. Achievement of annual sales target3. Development of RTM documents and bi-annual updation7. Setup coverage as per RTM8. 80% ECO of direct coverage9. TMI Budget management & Maintenance in Siebel10. Forecast Accuracy11. Stock FreshnessWork experience requirement6+ years of related experience including specific trade marketing experience within the FMCG industryQualification

• Bachelorxe2x80x99s in Marketing

• MBA or Post-Graduate Diploma in Management with specialization in Marketing from a reputed university is preferred

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