Job Description

Online Brand Manager - L'Oreal Professional Products - Dubai, UAE

Hello, we're L'Oreal,


We're not just building brands, we're shaping how the world experiences beauty (and it takes a lot of cool jobs to do it).


Intrigued? Keep reading, this might be the opportunity you've been searching for.

A Day in the Life

As an Online Brand Manager for L'Oreal Professional Products in Dubai, you will be at the forefront of driving our brand's digital presence and engagement in the region. Reporting to the Marketing Manager LP, you'll be part of an international and diverse team, contributing to the growth and success of our online channels. This role offers a unique opportunity to shape the digital landscape of professional beauty, leveraging data-driven insights and innovative strategies to connect with our audience and drive business results.

You'll play a crucial strategic role, leading L'Oreal Professionnel's online presence, which currently represents a significant 14% of the total brand's weight of business (WOB) across color, care, and styling in the GCC. Collaborating closely with brand stakeholders, the Zone team, and the wider e-commerce community, you'll leverage your deep understanding of e-commerce and digital marketing to drive consistent brand identity and achieve ambitious growth objectives across all platforms. This role will be instrumental in shaping the future of L'Oreal Professionnel's e-commerce success.

Strategic Planning & Execution:

+ Develop and implement comprehensive online channel strategies aligned with the overall brand objectives.
+ Drive social commerce activation to enhance brand visibility and sales.
+ Adapt global brand strategies to resonate with the local market, ensuring cultural relevance and consumer engagement.

Performance Management & Optimization:

+ Utilize data-driven decision-making to analyze online channel performance and identify areas for improvement.
+ Manage digital and media performance, optimizing campaigns for maximum impact and ROI.
+ Employ critical thinking and problem-solving skills to address challenges and capitalize on opportunities in the online space.

Collaboration & Innovation:

+ Work closely with cross-functional teams, including marketing, sales, and creative, to ensure seamless execution of online initiatives.
+ Stay ahead of industry trends and emerging technologies, bringing innovative ideas to the table to enhance our online presence.
+ Foster a culture of creativity and experimentation, encouraging the team to explore new approaches and push boundaries in the digital realm.


Required Skills / Competencies / Experience:

Demonstrate ability working with a diverse group of people and high collaborative skills across team in organizations, fast in adapting in new environment and critical thinking. Strong negotiation skills, data-oriented, analytical and sales budget planning skills Strong Operational Marketing/Digital capability of building detailed activity plans Able to work cross-functionally at all levels.

Key Responsibilities:

Develop and execute the annual online marketing plan:

Define objectives, strategies, and tactics to achieve business goals.

Develop and present online marketing strategies in key meetings.

Manage the online brand presence:

Ensure consistent brand messaging and a premium brand experience across all e-commerce platforms.

Attend collab meetings and ensure accurate forecasting.

Manage digital marketing campaigns:

Lead the planning, execution, and analysis of digital marketing campaigns, collaborating closely with the performance media specialist to optimize performance and maximize ROI.

Manage the online marketing budget:

Oversee media, GWP, and sampling budgets, tracking spending, ensuring efficient resource allocation, and maximizing ROI.

Manage and develop relationships with key online partners:

Build strong relationships with e-retailers, including: +

Ounass & Amazon:

Develop tailored growth plans and hold regular meetings.
+

Growth-opportunity Platforms:

Explore and leverage new opportunities with platforms like Boutiqaat and Noon.

Collaborate with cross-functional teams:

Work closely with EKAMs, media, and education teams to ensure alignment and integrated marketing efforts.

Report on e-commerce performance:

Prepare and present monthly e-commerce performance reports to Zone, the Marketing Manager, and the Director.

We Are Looking For

We are seeking a dynamic and results-oriented Online Brand Manager who is passionate about digital marketing and the beauty industry. The ideal candidate will possess a strong analytical mindset, excellent communication skills, and a proven track record of driving online growth and engagement.

Data-Driven Decision Maker:

Ability to analyze data, extract insights, and make informed decisions to optimize online performance.

Online Channel Strategist:

Expertise in developing and executing effective online channel strategies to achieve brand objectives.

Critical Thinker:

Ability to think strategically, identify opportunities, and solve complex problems in a fast-paced environment.

Digital & Media Expert:

Deep understanding of digital marketing channels, media platforms, and performance metrics.

Problem Solver:

Resourceful and proactive in identifying and resolving challenges, with a focus on delivering results. Bachelor's degree required.

What's In It For You

A place for you to leave your comfort zone and grow beyond your potential (here, you'll be encouraged to try new things and take risks!) Real responsibility from day 1, there's no sitting on the sidelines at L'Oreal An environment where people of every ethnicity, social background, age, religion, gender as well as people with disabilities are accepted, can speak up, will thrive and are celebrated! A place where you can contribute to something bigger! Many of our brands have societal /environmental causes to make concrete difference

Who We Are

L'Oreal is present in 150 markets on five continents. For more than a century, L'Oreal has devoted itself solely to 'Create beauty that moves the world'; it is now the industry world leader with EUR42 billion consolidated sales. Together, we solve complex challenges at scale, while making sure we stay committed to making the world a more inclusive and a better place for everyone & our planet.


The Consumer Products Division is on a mission to democratize beauty at its best. That means celebrating the diverse beauty of humanity and engaging the maximum number of people worldwide while elevating the mass beauty market with premium innovations.


Our daring Operations team of thousands of exceptional minds don't just work on complex challenges; They help create sustainable and inclusive beauty alongside our partners by crafting, innovating, sourcing, producing, and delivering millions of products and services that touch every corner of the globe.


At L'Oreal Professional Products Division, we have more than 115 years of avant-garde to define the present and shape the future of professional beauty. We are an open space for innovation and technology while we take care of the planet, creating more hope and less waste, we create as unique experiences in every channel, just as unique as you are as you are. We are the cutting edge.

We're committed to guaranteeing inclusive recruitment processes and to advocating for hiring and promoting each candidate in an ethical and equitable way. The Group strictly prohibits discrimination against any applicant for employment because of the individual's visible and/or invisible disabilities, socio-economic and/or multicultural origins, health conditions, age, religion, or any other characteristics protected by law.

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