Offline Brand Manager Ysl

Dubai, United Arab Emirates

Job Description

I am the OFFLINE BRAND MANAGER and the expert of the brands Brick and Mortar retail activation and expression. I ensure the local retail implementation of the Brand plan, from launch plan execution to retailer differentiation and animation plan. I am the voice of the brand in the country, the voice of the country in my brand flower and the face of the brand in front of retailers.KEY RESPONSIBILITIES:
  • Lead the orchestration of marketing campaign at retailer level, following the Brand plan & 360 (in close collaboration with other team members)
  • Work with KAMs to adapt the Brand Trade Plan to retailer
  • Forecasts & follow-up of all POSM elements for the brand
  • Present brand and trade initiatives to distributors
  • Manage and own local PPP budget for the responsible lines
  • Create local planograms based on guidelines & retailers
  • Ensure perfect image of the brand offline by sharing guidelines & tools to distributor: planogram, visuals, videos, testers, posm...
  • Ensure correct allocation of promo testers by country
  • Develop and Implement animations: pop-up, podiums, FSS events in line with guidelines, Trade plan & marketing plan
  • Produce local posm elements if needed
  • Main leader of FSS in collaboration with KAM & distributor
  • Support in sales and trade meetings
  • Responsible of the trade plan
MY CORE KPIS ARE:i)Sell out in B&Mii)Quality and 360 consistency of local activation contentiii)Trade plan managementiv)Local PPP managementMY DELIVERABLES/OUTCOMES ARE:
  • Trade plan / FSS plan
  • Local launch offline execution
  • Planograms
  • Forecasts of brand posm
I HAVE IN-DEPTH KNOWLEDGE OF:
  • Brand DNA
  • How to build visual and impactful animations
  • Consumer and customers habits & language
  • Supplier relationship management
PEOPLE I WORK CLOSELY WITHIN 3.0:
  • Close alignment on 360 product expression with PBM, OBM, SBM & experts
  • Partner with KAM on 3* launches & Trade plan
  • Distributors on launch execution, animations, eventing & VM & tared plan
  • Local Suppliers
  • Finance
  • DMI RD

L\'Or\xc3\xa9al

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Job Detail

  • Job Id
    JD1666243
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Full Time
  • Salary:
    Not mentioned
  • Employment Status
    Permanent
  • Job Location
    Dubai, United Arab Emirates
  • Education
    Not mentioned