Offer Marketing Manager L&t

Dubai Silicon Oasis, Dubai, United Arab Emirates

Job Description

- Lead the marketing function for L&T product range.- Champion and lead the product (offer) lifecycle end-to-end, ensuring new and existing product (offer) success and localization of global offers and marketing campaigns to the Gulf market.- Develop an effective marketing mix - product, price, place, promotion - to roll out new offers.- Go-to-market strategies using STP - segment, targeting, positioning - approach to deliver unique value propositions to targeted personas and achieve competitive advantage.- Define price positioning strategies, launch strategy, channel development and customer journey.- Closely work with various cross-functional teams and organisations including channel leaders and Sales to identify offer needs, gaps, and opportunities to build strong value propositions.- Understand market trends, technology landscape, competitors\' landscape, industry and country specific codes & standards cycles.- Responsible for product performance with targets on revenue, cost & margin with main target goal of enabling profitable growth.- Work closely with marketing functions (Marcom, Channel Marketing, Line of Business teams) for a successful marketing and launch plan, and to develop marketing assets like videos, sales pitch, sales tools, print and digital marketing tools, PR, social media, customer testimonials and other literature.- Train different entity actors (sales, business development, external customers, customer care center (CCC) teams) to align the understanding of product and offer.- Be the spokesperson for the L&T offer for internal and external stakeholders on strategy, best practices, product and operational updates, customer challenges & solutions, customer benefits & results, market and competitive intelligence, marketing & communication, new offer updates, business update.Qualifications:
  • Engineering Bachelor's degree Owner.
  • 5 years of experience in commercial field.
  • The ability to work in a team.
  • Strong marketing background.
Looking to make an IMPACT with your career?When you are thinking about joining a new team, culture matters. At Schneider Electric, our values and behaviors are the foundation for creating a great culture to support business success. We believe that our IMPACT values - Inclusion, Mastery, Purpose, Action, Curiosity, Teamwork - starts with us.IMPACT is also your invitation to join Schneider Electric where you can contribute to turning sustainability ambition into actions, no matter what role you play. It is a call to connect your career with the ambition of achieving a more resilient, efficient, and sustainable world.We are looking for IMPACT Makers; exceptional people who turn sustainability ambitions into actions at the intersection of automation, electrification, and digitization. We celebrate IMPACT Makers and believe everyone has the potential to be one.Become an IMPACT Maker with Schneider Electric - apply today!\xe2\x82\xac36 billion global revenue
+13% organic growth
150 000+ employees in 100+ countries
#1 on the Global 100 World's most sustainable corporationsYou must submit an online application to be considered for any position with us. This position will be posted until filled.Schneider Electric aspires to be the most inclusive and caring company in the world, by providing equitable opportunities to everyone, everywhere, and ensuring all employees feel uniquely valued and safe to contribute their best. We mirror the diversity of the communities in which we operate, and \'inclusion\' is one of our core values. We believe our differences make us stronger as a company and as individuals and we are committed to championing inclusivity in everything we do. This extends to our Candidates and is embedded in our Hiring Practices.You can find out more about our commitment to Diversity, Equity and Inclusion here and our DEI Policy hereAt Schneider Electric, we uphold the highest standards of ethics and compliance, and we believe that trust is a foundational value. Our Trust Charter is our Code of Conduct and demonstrates our commitment to ethics, safety, sustainability, quality and cybersecurity, underpinning every aspect of our business and our willingness to behave and respond respectfully and in good faith to all our stakeholders. You can find out more about our Trust Charter hereSchneider Electric is an Equal Opportunity Employer. It is our policy to provide equal employment and advancement opportunities in the areas of recruiting, hiring, training, transferring, and promoting all qualified individuals regardless of race, religion, color, gender, disability, national origin, ancestry, age, military status, sexual orientation, marital status, or any other legally protected characteristic or conduct.

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Job Detail

  • Job Id
    JD1736984
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Full Time
  • Salary:
    Not mentioned
  • Employment Status
    Permanent
  • Job Location
    Dubai Silicon Oasis, Dubai, United Arab Emirates
  • Education
    Not mentioned