Job Description

We are looking for a

Meta Ads & Social Media Manager

to drive brand awareness, engagement, and conversions through strategic social media management and paid advertising. The ideal candidate should be skilled in

Meta (Facebook & Instagram) Ads, social media growth strategies, and content marketing

to maximize reach and ROI.

Key Responsibilities:Meta Ads & Paid Campaigns:

Plan, execute, and optimize

Meta Ads (Facebook & Instagram)

to generate leads and conversions. Develop

ad creatives, copy, and targeting strategies

for different campaigns. Monitor campaign

performance, analyze key metrics, and optimize for better results

. Conduct

A/B testing

to improve ad effectiveness. Manage advertising budgets efficiently to maximize

ROAS (Return on Ad Spend)

.

Social Media Management:

Oversee and grow social media presence on

Instagram, Facebook, Twitter, LinkedIn, Telegram, and other platforms

. Develop and schedule engaging

content (posts, reels, stories, videos, and ads)

. Stay updated with the latest

trends, hashtags, and platform algorithms

to boost engagement. Engage with the audience by

responding to comments, DMs, and community interactions

. Collaborate with influencers and partners to enhance brand visibility.

Performance Analysis & Strategy:

Track

KPIs such as CTR, CPC, CPA, engagement rate, and follower growth

. Use tools like

Meta Business Suite, Google Analytics, and third-party analytics platforms

. Provide

weekly and monthly reports

with insights and recommendations for improvement. Research competitors and industry trends to refine

ad and content strategies

.

Requirements:

2-4 years of experience

in social media marketing and paid advertising. Proven expertise in

Meta Ads (Facebook & Instagram Ads)

and budget management. Hands-on experience with

Google Ads, Twitter Ads, and AI-based ad optimization tools

is a plus. Strong understanding of

social media algorithms, engagement strategies, and audience targeting

. Experience in

iGaming, crypto, or blockchain industries

is an advantage. Proficiency in

English & Hindi

(additional languages are a plus). Knowledge of

graphic design tools (Canva, Photoshop) and video editing

is a bonus. Bachelor's degree in

Marketing, Communications, or a related field

.

Why Join Us?

Work in a

fast-growing digital marketing environment

. Hands-on experience with

high-budget ad campaigns and social media growth strategies

. Opportunity to

shape and execute data-driven marketing strategies

.
Job Types: Full-time, Permanent

Pay: AED4,000.00 - AED6,000.00 per month