Job Description

Media Planner / Executive Duties and Responsibilities

Market Knowledge

Knowledge of Media industry - Traditional as well as Digital

Collect Market Data

Observe the market regularly to maintain their knowledge of audience trends and consumer behavior, as well as performing competitor research to stay abreast of what marketing channels the competition is utilizing.

Develop Audience Personas

From campaign insights and data mining, digital media planners create personas, evaluating their target demographic through the media audiences use, the times and places they consume it, and how long they view different pieces of content.

Optimize Campaigns

Gather data and information using different methods, such as questionnaires, focus groups, or market analysis surveys, which can then be used to optimize campaigns to target specific audiences. A good knowledge of search engine optimization (SEO) is useful in targeting specific keywords and search habits for optimum results.

Monitor Budgets

Manage campaign budgets for clients, negotiating costs for elements such as advertising spaces or social media campaigns to ensure they're within the budget allocated to each channel.

Report on the Success of Campaigns

Once a campaign is finished running, analyze the data that's been collected and create reports based on the findings. Assess the impact of different types of media when targeting audiences and the suitability of media channels for different target markets.

Requirements

Should have excellent communication skills, a broad knowledge of media channels and trends, and analytical skills. Require a bachelor's degree in business administration, marketing, or a related field, as well as the following abilities:

Analytical skills - Analyzing data and campaign results requires an ability to observe patterns or anomalies in information

Teamwork - An ability to maintain a professional and polite manner and be approachable are helpful when working closely with other members of the digital team, different departments, and with external contacts

Numerical abilities - Should have great numeracy skills as they manage budgets, negotiate prices, and analyze data

Decision-making skills - Design campaigns and create media strategies to increase brand awareness; they also negotiate with external companies and agencies.

Computer skills - Monitoring digital trends and channels to analyzing statistics and creating campaigns.

Job Types: Full-time, Permanent

Pay: From AED3,000.00 per month

Education:

• Bachelor's (Preferred)

Experience:

• Media Planning: 2 years (Preferred)
• Media Buying: 2 years (Preferred)
• Digital Marketing: 2 years (Preferred)
• UAE: 2 years (Preferred)

Language:

• English (Required)
• Hindi / Malayalam (Required)

Location:

• Dubai (Preferred)