Job Description

The Media Expert will provide and implement PR strategies, campaigns and initiatives to enhance the University's reputation. In addition to developing, implementing, tracking and optimizing digital marketing campaigns across all digital channels. General Duties 1-Planning, developing and implementing communication and marketing strategies; including both conventional and digital initiatives. 2-Build media relationships with local, regional and international media. 3-Work with existing international partners to ensure that UAEU reaps maximum benefit from these relationships 4-Identify and establish new partnerships that meet UAEU's needs and aspirations 5-Work with colleges to establish new joint degree programs at all levels 6-Craft a robust, effective, creative, and forward-thinking PR strategy. 7-Enhance University brand awareness through advertising practices, including advertising venues and media, ad planning sessions, and presentations. 8-Plan and execute all web, SEO/SEM/SMM, marketing database, email, social media and display advertising. 9-Design, build and maintain social media presence. 10-Measure and report performance of all digital marketing campaigns and assess them against the goals. 11-Identify trends and insights and optimize spend and performance based on the insights. 12-Lead publishing, press briefings, media familiarization trips, and speech writing for top University officials. 13-Contributing to ensuring that the marketing materials are uploaded to the University's website. 14-Contributing to reviewing the University's releases and consistently updating it. 15-Contributing to the University's news media monitoring and performing content analysis. 16-Contributing to marketing the University's future plans, through issuing publications and conducting campaigns and events for marketing purposes. 17-Carry out any other tasks in relation to the job nature upon commissioning.



Minimum Qualification



Bachelor's or Master degree in international relations, journalism, marketing, digital marketing, or any related field.



Preferred Qualification



General Training Courses o Research and Development Mechanisms training courses. o Brainstorming Methods training courses. o Knowledge Management training courses. o Strategic Planning training courses. Specialized Training Courses Rules and Regulations training courses, in relation to the organizational unit work nature. Government entities and institutions affairs matters training courses. Decision Making and Problem-solving training courses ? Strategic thinking. ? Employee's empowerment and skills development. ? Strong leadership skills, engaging personality and public speaking skills o Key Competencies: ? Accountability. ? Effective resources management. ? Emphasis on outcomes. ? Emphasis on customer service. ? Strong Communication skills ? Team work and cooperation. ? Robust knowledge of communications best practices. ? Critical thinking-ability to see and consider the bigger picture. o Specialized Competencies: ? Knowledge of advanced management approaches. ? Knowledge of policies and procedures. ? Knowledge of laws and regulations. ? Advanced knowledge of English language. ? Computer Skill and Administrative Applications Skills. ? Detail oriented, with strong written and editing skills. ? Knowledge of research approaches and methods. ? Knowledge of data collection and analysis methods and approaches. ? Leadership and management skills. ? Analytical Skills. ? Planning Skills. ? Negotiation Skills. ? Creative Thinking



Expected Skills



A minimum of 10-15 years of experience in similar capacity, preferably in an international university. o Management experience in a global multicultural setting o Knowledge of leveraging media partnerships and programs



Close Date Kindly apply before the closing date.



Open until filled