The Media Expert will provide and implement PR strategies, campaigns and initiatives to enhance the Universityxe2x80x99s reputation. In addition to developing, implementing, tracking and optimizing digital marketing campaigns across all digital channels. Planning, developing and implementing communication and marketing strategies; including both conventional and digital initiatives. 2- Build media relationships with local, regional and international media. 3- Setting plans to develop relations with existing international partners to ensure that UAEU reaps maximum benefit from these relationships 4- Identify and establish new partnerships that meet UAEUxe2x80x99s needs and aspirations 5- Craft a robust, effective, creative, and forward-thinking PR strategy. 6- Enhance University brand awareness through advertising practices, including advertising venues and media, ad planning sessions, and presentations. 7- Developing the content of the universityxe2x80x99s website. 8- Conducting professional reports and comparisons with international universities in terms of marketing, and creating development plans for the university based on that. Page2 Detailed Tasks and Responsibilities 9- Design, build and maintain social media presence. 10- Measure and report performance of all digital marketing campaigns and assess them against the goals. 11- Designing and developing promotional and marketing materials to be used in various occasions and providing it to universityxe2x80x99s guests. 12- Contributing to ensuring that the marketing materials are uploaded to the Universityxe2x80x99s website. 13- Contributing to reviewing the Universityxe2x80x99s releases and consistently updating it. 14- Contributing to the Universityxe2x80x99s news media monitoring and performing international content analysis. 15- Contributing to marketing the Universityxe2x80x99s future plans, through issuing publications and conducting campaigns and events for marketing purposes. 16- Carry out any other tasks in relation to the job nature upon commissioningMinimum QualificationBachelor's or Master degree in international relations, journalism, marketing, digital marketing, or any related field.Preferred Qualification

United Arab Emirates University