The Media Expert will provide and implement PR strategies, campaigns and initiatives to enhance the Universitys reputation. In addition to developing, implementing, tracking and optimizing digital marketing campaigns across all digital channels. General Duties 1-Planning, developing and implementing communication and marketing strategies; including both conventional and digital initiatives. 2-Build media relationships with local, regional and international media. 3-Work with existing international partners to ensure that UAEU reaps maximum benefit from these relationships 4-Identify and establish new partnerships that meet UAEUs needs and aspirations 5-Work with colleges to establish new joint degree programs at all levels 6-Craft a robust, effective, creative, and forward-thinking PR strategy. 7-Enhance University brand awareness through advertising practices, including advertising venues and media, ad planning sessions, and presentations. 8-Plan and execute all web, SEO/SEM/SMM, marketing database, email, social media and display advertising. 9-Design, build and maintain social media presence. 10-Measure and report performance of all digital marketing campaigns and assess them against the goals. 11-Identify trends and insights and optimize spend and performance based on the insights. 12-Lead publishing, press briefings, media familiarization trips, and speech writing for top University officials. 13-Contributing to ensuring that the marketing materials are uploaded to the Universitys website. 14-Contributing to reviewing the Universitys releases and consistently updating it. 15-Contributing to the Universitys news media monitoring and performing content analysis. 16-Contributing to marketing the Universitys future plans, through issuing publications and conducting campaigns and events for marketing purposes. 17-Carry out any other tasks in relation to the job nature upon commissioning.Minimum QualificationBachelor's or Master degree in international relations, journalism, marketing, digital marketing, or any related field.Preferred Qualification

United Arab Emirates University