Job Description

We seek an experienced Media Buyer with a strong understanding of the UAE media landscape to join our marketing agency. The ideal candidate will have a proven track record of planning, negotiating, and purchasing advertising space across various channels, including digital, print, outdoor, radio, and TV. The Media Buyer will be responsible for maximizing the impact of media campaigns while optimizing budgets to achieve the best possible return on investment (ROI).

Responsibilities

Media Strategy and Planning

Collaborate with the marketing and creative teams to understand client objectives, target audiences, and campaign goals.

Develop comprehensive media plans across multiple channels (digital, print, outdoor, radio, TV) that align with client objectives and target audience profiles.

Conduct thorough market research to identify the most effective platforms and media channels for the UAE region.

Media Buying and Negotiation

Negotiate media rates with vendors, ensuring competitive pricing and added value for campaigns.

Purchase advertising space and time across media platforms, securing placements that align with the media strategy.

Build and maintain relationships with key media vendors, publishers, and advertising networks in the UAE.

Campaign Management and Optimization

Monitor ongoing media campaigns to ensure they meet KPIs, adjusting strategies and budgets as necessary to improve performance.

Analyze media performance data, tracking campaign effectiveness in real-time and providing recommendations for optimization.

Work closely with digital teams to optimize online media buying, including PPC, display ads, social media ads, and programmatic campaigns.

Budget Management

Manage and allocate media budgets, ensuring campaigns are delivered within budget while maximizing ROI.

Track media spending and provide regular reports on budget utilization and campaign performance.

Ensure all media invoices are accurate, coordinating with the finance team for timely payment processing.

Reporting and Analytics

Prepare post-campaign reports that highlight key performance metrics, including reach, impressions, clicks, and conversion rates.

Analyze data to assess the effectiveness of each media channel and recommend improvements for future campaigns.

Present performance reports and insights to clients, providing strategic recommendations for upcoming campaigns.

Market Trends and Insights

Stay updated on the latest media trends, technologies, and consumer behaviors in the UAE market.

Research and recommend new media channels and advertising opportunities to keep clients ahead of industry trends.

Analyze competitor campaigns to identify opportunities for improvement or differentiation.

Qualifications

Education and Experience

Bachelor's degree in Marketing, Advertising, Communications, or a related field.

A minimum of 3-5 years of experience in media buying, with a focus on the UAE market.

Experience working in a marketing or advertising agency is highly preferred.

Proven expertise in negotiating and purchasing media across various platforms, including digital, print, outdoor, radio, and TV.

Skills

Strong knowledge of the UAE media landscape, including local media vendors, pricing structures, and media consumption trends.

Proficiency in media planning and buying tools, such as Google Ads, Facebook Ads Manager, DSPs (Demand-Side Platforms), and traditional media buying platforms.

Excellent negotiation skills and experience securing favorable deals with media vendors.

Analytical mindset with the ability to interpret data, measure performance, and optimize media strategies.

Strong communication and presentation skills, with the ability to explain complex media concepts to clients and internal teams.

Attention to detail, with strong organizational and multitasking abilities.

Preferred Skills

Experience with programmatic buying and campaign optimization.

Familiarity with the latest advertising technologies and platforms.

Experience working with luxury, retail, real estate, or hospitality clients in the UAE.

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