Media Buyer
Abu Dhabi, United Arab Emirates
Job Description
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Role Overview: media buyer will be responsible for planning, negotiating, and purchasing advertising space and time further effectively reach their target audience. Develop strategic media plans and execute them to achieve the desired advertising objectives. Key Responsibilities:
- Media Planning: Develop comprehensive media plans that outline the optimal mix of media channels to achieve the desired campaign objectives.
- Market Research: Stay updated on industry trends, audience demographics, and media consumption habits to inform media buying decisions. Conduct research and analysis to identify the most effective media channels and advertising.
- Campaign Optimization: Monitor the performance of advertising campaigns and make real-time adjustments to optimize reach, frequency, and engagement. Analyze key performance metrics such as impressions, click-through rates, and conversion rates to evaluate campaign effectiveness.
- Budget Management: Manage media budgets effectively. Track and report on media spending, ensuring that expenditures align with the approved budget and campaign objectives.
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- Creative Collaboration: Work closely with creative teams to develop compelling advertising content that aligns with the overall media strategy. Coordinate the timely delivery of creative assets to media vendors for placement.
- Bachelor\'s degree in marketing, advertising, communications, or related field.
- Proven experience in media planning and buying, preferably in an advertising agency or media buying firm.
- Strong negotiation skills and ability to build rapport with media vendors.
- Excellent analytical skills with the ability to interpret data and make data-driven decisions.
- Proficiency in media buying software and analytics tools.
- Strong communication and interpersonal skills.
- Ability to multitask and thrive in a fast-paced, deadline-driven environment.
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Job Detail
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Job IdJD1682514
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IndustryNot mentioned
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Total Positions1
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Job Type:Full Time
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Salary:Not mentioned
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Employment StatusPermanent
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Job LocationAbu Dhabi, United Arab Emirates
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EducationNot mentioned