Line of Service Internal Firm ServicesIndustry/Sector Not ApplicableSpecialism IFS - Brand & CommunicationsManagement Level Senior Associate & Summary At PwC, our people in brand management, marketing and sales focus on collaboration to develop and execute strategic sales and marketing initiatives. These individuals focus on driving revenue growth, promoting the Firm's services, enhancing brand visibility, and capturing new business opportunities. They utilise market research, digital marketing, creative campaigns, and effective sales strategies to engage clients, enhance the firm's brand and market presence, and achieve organisational targets.In brand management at PwC, you will focus on developing and implementing strategies to enhance and protect the company's brand image. You will manage brand campaigns, conduct market research, and confirm consistency across all channels.
Support the Marketing & Communications Lead and the Marketing leads to help achieve the goals and objectives of the team and various industries
Support in the implementation of an annual marketing & communication plans
Support the Marketing & Communications Lead and the Operations Lead to review monthly budgets and expenses, and manage overall team operations.
Support the development of clear and impactful copy for thought leadership publications, marketing materials, articles, blog posts and event invitations - both industry related and where specific projects require support
Provide direction and support on relevant campaigns to improve and elevate the customer experience eg. email distribution, social media posts, creative direction, project management
Support on major projects as and when required
Become an expert on Salesforce Marketing Cloud - crafting customer journeys to enhance the customer experience
Support/Manage Industry business related events, sponsorships and conferences, more specifically related to Financial Services
Drive the marketing material production process, working closely with designers, printers and other third party suppliers
Work with the web team, maintain all website content for Industry / various areas of priority for the business
Support in the development of monthly reports and industry related market research where need be
Abide and follow the brand of PwC Middle East and ensure that all work is aligned to the overall corporate brand identity
Proactively build strong relationships with internal and external stakeholders
Provide support and assistance to the wider team if and when required, ensuring you are agile in your role to build up wider Marketing & Communications capabilities
Ideal candidates will have the following attributes
Essential
Bachelor's Degree in Marketing
Previous experience working in Marketing & Communications roles, 2-3 years
Excellent communication (verbal and written) skills - writing
abilities are particularly important in this role
Clear understanding of marketing principles and approach to problem solving
Agility and flexibility
Enthusiastic team player
Fluent in spoken and written English
Desired Fluent in Arabic Experience in Salesforce Marketing CloudEducation (if blank, degree and/or field of study not specified) Degrees/Field of Study required:Degrees/Field of Study preferred:Certifications (if blank, certifications not specified)Required SkillsOptional Skills Accepting Feedback, Accepting Feedback, Active Listening, Advertising, Analytical Thinking, Brand Activation, Brand Activation Planning, Brand Architecture, Brand Management, Brand Marketing, Brand Storytelling, Brand Strategy, Business Communications, Business Writing, Communication, Competitive Analysis, Content Development, Corporate Media, Creativity, Digital Merchandising, Embracing Change, Emotional Regulation, Empathy, External Communications, Inclusion {+ 15 more}Desired Languages (If blank, desired languages not specified)Travel Requirements Up to 20%Available for Work Visa Sponsorship? YesGovernment Clearance Required? YesJob Posting End Date