DescriptionThe Marketing Specialist assists in executing SEO strategies and Paid campaigns with the ability to translate data and research into actionable marketing plans, in addition to assisting day-to-day operations.Main roles & responsibilities

• Conduct research and analysis to support HBMSUs marketing strategies and campaigns.

• Execute SEO strategies to improve HBMSUs website visibility and drive traffic.

• Develop and execute paid campaigns, including paid search, display advertising, social media advertising and any other paid campaigns.

• Analyze and report on the performance of marketing efforts and propose optimization initiatives to maximize marketing ROI.

• Optimize website content and structure to improve search engine rankings and increase organic traffic with cross-functional teams, including creative, content, and web development, to produce engaging content and optimize user experience.

• Collaborate with internal and external stakeholders to develop marketing materials, such as email campaigns, social media posts, and blog articles.

• Conduct keyword research, develop ad copy, and optimize landing pages to improve campaign performance and stay up-to-date with the latest marketing techniques and technologies.

• Support as required on different activities related to job with the team.

• Support HBMSU revenue generation activities through creating and enabling an environment that facilitates and enhances all its processes as applicable.

QualificationsRequired qualification & skills

• 3 years of related digital marketing experience.
• Bachelor Degree in Marketing, Digital Marketing or related field.
• Any design certification like Illustrator, Photoshop etc.

• Excellent understanding of digital marketing channels, including SEO, PPC, social media, email marketing, and display advertising.
• Excellent analytical skills and experience with web analytics tools.
• Familiarity with SEO best practices and techniques.
• Proficient in marketing automation tools.
• Strong project management skills.
• Ability to work independently and manage multiple projects simultaneously.
• Proficiency in PC skills.
• Excellent communication skills in both Arabic and English languages.

This job has been sourced from an external job board.
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