Job Description

About Us:
We are a leading academic institution in Dubai, committed to providing world-class education and fostering a dynamic, multicultural learning environment. We are seeking a talented and motivated Marketing Specialist to join our team and support our mission by enhancing our brand presence and driving student engagement.

Position Overview:
As a Marketing Specialist, you will be responsible for developing, executing, and managing marketing strategies aimed at promoting the institution, attracting prospective students, and increasing brand visibility in both local and international markets. You will collaborate with various departments, ensuring cohesive communication and alignment with the institution's objectives.

Key Responsibilities:

• Develop and implement marketing plans and campaigns to drive student enrollment and promote academic programs.
• Manage the institution's digital presence, including social media platforms, website, and email marketing.
• Coordinate the production of marketing materials such as brochures, videos, and advertisements.
• Monitor and report on the effectiveness of marketing campaigns, using analytics and insights to optimize strategies.
• Organize and participate in recruitment events, open days, and educational fairs to attract students.
• Build and maintain relationships with media outlets, educational partners, and agencies.
• Conduct market research to stay updated on trends, competitor activities, and potential growth opportunities.
• Ensure all marketing activities align with brand guidelines and maintain a consistent message across all channels.

Requirements:

• Bachelor's degree in Marketing, Communications, or a related field.
• Proven experience (2-4 years) in marketing, preferably in the education sector is a MUST.
• Strong knowledge of digital marketing strategies, including SEO, SEM, and social media management.
• Excellent communication and copywriting skills.
• Ability to work independently and manage multiple projects under tight deadlines.
• Proficiency in marketing tools, CRM systems, and analytics platforms.
• Creative, detail-oriented, and a team player with strong organizational skills.

Preferred Qualifications:

• Experience in higher education marketing within the UAE or GCC region.
• Familiarity with student recruitment processes and educational fairs.
• Bilingual in English and Arabic is a plus.

Why Join Us?

• Opportunity to work in a vibrant and diverse academic environment.
• Career development and growth opportunities.

How to Apply: Interested candidates are encouraged to submit their resume and a cover letter detailing their experience and suitability for the role to in response to this job advertisement.

Job Types: Full-time, Permanent

Pay: AED8,000.00 - AED10,000.00 per month

Experience:

• working in a College or University: 3 years (Required)