Job Description

Key Responsibilities

Brand Strategy & Local Market Execution

Adapt and execute ZIVA's global marketing strategy to align with Middle Eastern market trends, cultural nuances, and fitness industry growth. Strengthen ZIVA's presence in the region by ensuring consistent brand messaging and engagement across all marketing channels. Build and nurture relationships with local influencers, fitness professionals, and brand ambassadors to maximize brand visibility. Stay ahead of emerging trends in fitness and wellness, positioning ZIVA as a thought leader in the industry.

Digital & Social Media Marketing

Develop and execute high-impact local digital campaigns to increase brand awareness and lead generation across platforms like Instagram, TikTok, Facebook, Snapchat. Optimize content for regional SEO and leverage local insights to drive engagement. Monitor and analyse performance metrics (KPIs), audience insights, and campaign effectiveness to optimize future marketing activities. Leverage analytics tools like Implement paid digital marketing strategies, including PPC, social media ads, and retargeting campaigns.

Content Development & Storytelling

Work closely with designers, photographers, and videographers to create compelling fitness-focused content that engages and resonates with the Middle Eastern audience. Oversee the creation of blogs, videos, email campaigns, and product marketing materials tailored for the regional market. Manage email marketing campaigns to engage and nurture customers, including newsletters and promotional sequences.

Event & Community Engagement

Plan and execute local events, product activations, and fitness industry partnerships to drive brand loyalty and community engagement. Represent ZIVA at fitness expos, trade shows, and industry events, ensuring brand presence is impactful and engaging. Develop strategies to connect directly with customers and fitness communities across the region.

Collaboration & Cross-Functional Work

Work closely with HQ marketing and sales teams to ensure an integrated, aligned approach to marketing in the Middle East. Partner with regional agencies, vendors, and media partners to maximize campaign effectiveness and visibility. Align marketing efforts with local distributors and gym partners to amplify ZIVA's impact in the market.

Qualifications

Bachelor's degree in Marketing, Business, Communications, or a related field. 2-4 years of marketing experience (preferably in fitness, health, or wellness industries). Strong understanding of digital marketing, social media management, and influencer partnerships. Experience with marketing analytics, and content management tools (e.g., Google Analytics, Meta Ads Manager, Mailchimp, Canva). Creative mindset with the ability to generate engaging ideas, storytelling, branding, and execution skills. Ability to localize global marketing strategies for the Middle East market. Strong analytical mindset with experience in measuring ROI and optimizing campaigns. Passion for fitness and understanding of the industry's latest trends and consumer behaviours. Salary Range from 12K-18K Preferably Arabic Speaker/Female

Preferred Skills

Experience with video editing and graphic design tools (Adobe Premiere, Photoshop). Previous work with fitness influencers or gym partnerships in the Middle East. Strong ability to interpret market research data and consumer behaviour insights.

What We Offer

Competitive salary and benefits package. Opportunity to work in a rapidly growing fitness industry with a leading global brand. Fast-paced, dynamic, and fitness-focused work environment. Professional development opportunities, including certifications, industry events, and leadership training. A collaborative, supportive and innovative team culture.
Job Type: Full-time

Pay: AED10,000.00 - AED12,000.00 per month