Job Description

Job Title: Marketing Specialist Reports To: CEO Direct Reports: Graphic Designer Working Schedule: Monday - Friday 9 AM to 6PM Job Overview: The Marketing Specialist will be responsible for developing and executing strategies to enhance the company's brand presence across all channels, with a strong focus on social media. This role is crucial in ensuring consistent brand messaging, increasing customer engagement, and maintaining a strong market position in the lighting industry. Key Responsibilities: Brand Strategy: Develop and implement brand strategies to strengthen market positioning and increase awareness. Creative Direction: Oversee the creation of marketing materials and social media content to align with brand guidelines. Social Media Management: Lead the social media strategy, creating engaging content and campaigns to enhance brand visibility and audience engagement across platforms (Facebook, Instagram, LinkedIn, etc.). Market Research: Conduct consumer and competitor research to identify trends and opportunities for brand growth. Campaign Management: Plan and execute multi-channel marketing campaigns in collaboration with the design and social media teams. Brand Consistency: Ensure a unified brand message across all marketing channels, including digital, print, and social media. Qualifications: Education: Bachelors degree in Marketing, Communications, or a related field. Experience: Minimum of 3 years in brand management or marketing, with a strong background in social media management. Skills: Excellent communication, creative direction, and project management skills. Proficiency in social media platforms and marketing tools.