As a Digital Marketing Specialist, you will play a key role in advancing one of the prestigious culinary academy missions in Saudi Arabia by creating impactful digital marketing strategies. Working within a passionate and dynamic Business Development Team, your expertise will help promote the academy\'s vision and initiatives to diverse audiences. Through innovative content creation and digital campaigns, you will contribute to a larger effort to drive positive social change and educational excellence.Key Knowledge, Skills, and BehaviorsKnowledge: Expertise in digital marketing techniques, social media management, and SEO.Skills: Excellent digital content creation, analytical, and communication skills.Behaviors: Creative, adaptive, data-driven, and team-oriented.Key ResponsibilitiesDigital Marketing Strategy: Develop and implement a comprehensive digital marketing strategy in alignment with the academy\'s vision, mission, and strategic objectives.Content Creation: Generate relevant and engaging digital content for the academy\'s various online platforms, including the website, social media, email marketing, and other digital channels.Social Media Management: Manage and expand the academy\'s presence on social media platforms such as Instagram, Twitter, and LinkedIn.SEO and SEM: Optimize the academy\'s online visibility through effective Search Engine Optimization (SEO) practices and manage Search Engine Marketing (SEM) campaigns.Email Marketing: Plan and execute email marketing campaigns to engage with the target audience, nurture leads, and promote academy programs and events.Analytics and Reporting: Monitor and analyze the performance of digital marketing initiatives, generating reports and using data-driven insights to refine strategies and campaigns.Website Management: Collaborate with the academy\'s web team to maintain an up-to-date and user-friendly website.Brand Consistency: Ensure consistent branding and messaging across all digital platforms and materials.Partnership and Outreach: Work in tandem with the Business Development Assistant, Communications Officer and Graphics Designer to identify and cultivate partnerships that align with the academy\'s goals.Budget Management: Effectively manage the digital marketing budget to maximize return on investment (ROI) for all campaigns and initiativesKey CompetenciesDigital Marketing Strategy Development: Crafting effective digital marketing plans.Social Media Management: Effectively managing and growing the academy\'s social media presence.Digital Advertising Proficiency: Creating and managing successful digital ad campaigns.Data Analysis and Reporting: Analyzing digital marketing data to inform strategies.Collaboration and Coordination: Working with various teams and external partners for integrated marketing efforts.SEO Optimization: Implementing SEO best practices to improve online visibility.
Content Creation and Management: Developing engaging and relevant digital content.Trend Awareness and Adaptability: Keeping up-to-date with digital marketing trends and adapting strategies accordingly.Qualifications and Requirements

• Bachelor\'s degree in marketing, communications, advertising, or a related field.
• 2-5 years of experience in a marketing or communications role, preferably in the same industry as the hiring company.
• Demonstrated experience in developing and executing marketing campaigns across multiple channels (e.g., digital, social media, email, content).
• Understanding of marketing principles, strategies, and best practices.

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