Our client is a training and consulting company that uses the best practitioners, subject matter experts, and technical trainers from across the world to create and deliver highly specialized, technical, and industry-specific training courses.They are looking into hiring a Marketing Specialist for their team in Dubai. The ideal candidate will be responsible for creating and implementing the company\'s marketing strategy, enhancing the presence of the organization on social media channels, and creating exciting and well-researched content for mailer campaigns. The candidate should have experience in B2B marketing, and ideally be from a corporate events, conferences or corporate training background.

• Write marketing content including emailers, blog posts, and social media posts
• Manage digital marketing including all social media channels (LinkedIn, Instagram, Facebook)
• Build social media presence
• Manage online advertising budgets (Google AdWords, LinkedIn ads, Third-party listing sites)
• Enhance the client database
• Support the shaping of offered services (Survey market/client needs, Testing of new services, New market penetration strategy, Competitor research)
• Organize live video interactions (Webinars, Podcasts, Video interviews, In-house meetings and demonstrations
• Design and distribute promotional materials and collateral.
• Manage branding
• Manage design and use of design
• Improving brand usage/awareness online and in person (at courses)
• Create a comprehensive annual marketing plan and budget
• Create content calendar
• Forecast results and ROI
• Track and report on marketing/campaign results (e.g. engagement, lead generation, registrations, ROI)

Requirements / credentials:Experience required:

• Minimum of 3 years of experience in marketing in the GCC
• Minimum of 2 years of B2B marketing
• Experience within either the training, conference or events industries is an advantage
• Worked within small teams
• Languages required: Fluent in English (speaking, reading and writing); Fluency in Arabic is a strong advantage
• Computer skills: Fluidity with Microsoft Office (e.g. Outlook, Excel, PowerPoint, Word, OneDrive). Proficiency in LinkedIn and other social media channels. Experience with photo editing softwares (e.g. Photoshop and Canva)
• Can work Sunday to Thursday (and occasionally Monday to Friday, when work requires)
• Currently located in the UAE
• UAE drivers license is required.

Characteristics/skills:

• Excellent verbal and written communication skills
• Creativity
• Integrity and reliability
• Organized
• Project management skills
• Process driven
• Strong administrative skills, and attention to detail
• Flexibility and adaptability to workload and to new responsibilities
• Ability to work independently, manage own work streams, and multitask
• Task-oriented while maintaining a positive attitude

Nathan & Nathan