We are seeking a dynamic and creative Marketing Specialist with experience in the kitchen industry to join our marketing team. The ideal candidate will have a strong background in marketing strategies, brand development, and a deep understanding of kitchen products. This role is responsible for creating and executing marketing campaigns, analysing market trends, and driving product awareness to enhance our brand presence and increase sales.Key Responsibilities:
Campaign Development: Develop and implement marketing campaigns and promotions tailored to kitchen products and services.
Market Research: Conduct market research to identify trends, customer needs, and competitive analysis in the kitchen industry.
Content Creation: Create compelling content for various channels including social media, email marketing, blogs, and website, focusing on kitchen-related topics.
Brand Management: Maintain and enhance brand identity across all marketing materials and platforms, ensuring consistency in messaging and visual appeal.
Product Launches: Coordinate product launches and develop go-to-market strategies for new kitchen products.
Digital Marketing: Manage digital marketing efforts including SEO, PPC, and social media advertising to drive traffic and conversions.
Analytics & Reporting: Monitor and analyse campaign performance metrics, providing actionable insights and recommendations for improvement.
Collaboration: Work closely with product development, sales, and creative teams to align marketing strategies with business objectives.
Event Planning: Organize and execute promotional events, trade shows, and webinars to showcase kitchen products and engage with customers.
Qualifications:
Experience: Minimum of 3 years of experience in marketing, with a focus on kitchen products / Interior / Hotels or related industries preferred.
Education: Bachelor\'s degree in marketing, Business, Communications, or a related field.
Skills: Strong understanding of marketing principles, digital marketing strategies, and content creation. Proficiency in marketing software and tools (e.g., Google Analytics, CRM systems).
Creativity: Ability to think creatively and develop innovative marketing strategies tailored to the kitchen market.
Communication: Excellent written and verbal communication skills with an ability to craft engaging messages for diverse audiences.
Analytical Skills: Strong analytical skills with experience in data analysis and performance metrics.
Team Player: Ability to work collaboratively within a team and manage multiple projects simultaneously.