Job Description

Marketing Specialist

we are seeking a dynamic and experienced Marketing Specialist to join our team. The ideal candidate will be responsible for developing and implementing marketing strategies that drive patient engagement, enhance our brand presence, and support the hospital's growth objectives. The Marketing Specialist will work closely with the Marketing Manager and other departments to ensure cohesive and effective communication across all platforms.

Key Responsibilities:

• Marketing Strategy and Planning:
• Develop comprehensive marketing plans and strategies to promote the hospital's services and specialties.
• Conduct market research to identify trends, customer needs, and competitive landscape.
• Analyze data to assess the effectiveness of marketing campaigns and adjust strategies accordingly.
• Digital Marketing:
• Manage and optimize the hospital's digital presence, including website, social media platforms, and online advertising campaigns.
• Create and curate engaging content for social media, blogs, and newsletters.
• Utilize SEO, SEM, and other digital marketing techniques to increase online visibility and traffic.
• Perform ongoing SEO optimization to ensure high rankings in search engine results.
• Brand Management:
• Ensure consistent brand messaging across all marketing materials and channels.
• Develop and maintain brand guidelines and oversee their application in all communications.
• Content Creation:
• Develop high-quality marketing materials, including brochures, flyers, videos, and other promotional content.
• Coordinate with graphic designers, videographers, and other creatives to produce engaging content.
• Create and manage content for the hospital's website and social media platforms, ensuring it is informative, engaging, and optimized for search engines (SEO).
• Event Management:
• Plan and execute marketing events, including health fairs, seminars, and community outreach programs.
• Coordinate with vendors, speakers, and other stakeholders to ensure successful event delivery.
• Patient Engagement:
• Develop and implement patient engagement strategies to enhance patient experience and retention.
• Manage patient feedback and coordinate with the patient relations team to address concerns and improve services.
• Public Relations:
• Build and maintain relationships with local media, community organizations, and other key stakeholders.
• Write and distribute press releases, and manage media inquiries and interviews.
• Budget Management:
• Manage marketing budgets and allocate resources effectively to maximize ROI.
• Track expenses and provide regular reports on budget performance.
• Collaboration:
• Work closely with other departments, including clinical, administrative, and IT, to ensure alignment of marketing strategies with hospital goals.
• Collaborate with external agencies and vendors as needed.

Qualifications:

• Bachelor's degree in Marketing, Business Administration, or a related field. A Master's degree is a plus.
• Minimum of 3-5 years of experience in marketing, preferably in healthcare or a related industry.
• Strong knowledge of digital marketing strategies and tools, including SEO, SEM, social media, and email marketing.
• Excellent written and verbal communication skills.
• Creative thinking and problem-solving abilities.
• Strong project management skills with the ability to manage multiple projects simultaneously.
• Proficiency in marketing software and tools, such as Google Analytics, CRM systems, and content management systems.
• Ability to work independently and as part of a team.
• High attention to detail and strong organizational skills.

Job Types: Full-time, Contract
Contract length: 24 months

Pay: From AED5,000.00 per month

Education:

• Bachelor's (Preferred)

Experience:

• Marketing Specialist in a hosptial: 1 year (Preferred)