As a Marketing Specialist, you will play a key role in developing and executing marketing initiatives to promote our products/services and enhance brand awareness. analyze campaign performance, and contribute to the achievement of business objectives. This role requires a creative mindset, strong analytical skills, and a passion for driving results in a dynamic and fast-paced environment. **Key Responsibilities:** 1. **Campaign Development and Execution:** - Assist in the development and execution of integrated marketing campaigns across multiple channels, including digital, social media, email, and traditional marketing. - Collaborate with cross-functional teams to ensure campaign objectives, messaging, and creative assets align with brand guidelines and business goals. - Monitor campaign performance metrics, track key performance indicators (KPIs), and provide regular reports and insights to optimize campaign effectiveness. 2. **Content Creation and Management:** - Create compelling and engaging content for various marketing channels, including website copy, blog posts, social media updates, and email newsletters. - Collaborate with internal stakeholders and external partners to develop content that resonates with target audiences and drives engagement and conversion. - Manage content calendars, deadlines, and publishing schedules to ensure timely delivery and consistent messaging across platforms. 3. **Digital Marketing Optimization:** - Assist in the management of digital marketing channels, including website optimization, search engine marketing (SEM), search engine optimization (SEO), and online advertising. - Conduct keyword research, analyze website traffic and user behavior, and make data-driven recommendations to improve digital marketing performance and user experience. - Monitor and respond to customer inquiries, feedback, and reviews on digital platforms to maintain brand reputation and customer satisfaction. 4. **Social Media Management:** - Manage social media accounts, including content creation, community engagement, and performance monitoring. - Develop social media strategies to increase brand visibility, grow followership, and drive engagement through organic and paid tactics. - Stay abreast of social media trends, platform updates, and best practices to leverage emerging opportunities and optimize social media performance. 5. **Market Research and Analysis:** - Conduct market research and competitive analysis to identify trends, opportunities, and challenges in the industry and target markets. - Analyze customer demographics, preferences, and behaviors to develop targeted marketing strategies and segmentation approaches. - Stay informed about industry developments, customer insights, and emerging technologies to inform marketing initiatives and maintain a competitive edge. **Qualifications:** - Bachelor\'s degree in Marketing, Communications, or related field. - 2+ years of experience in marketing, digital marketing, or related role. - Strong written and verbal communication skills in both Arabic and English, with the ability to craft compelling content and articulate ideas effectively. - Proficiency in digital marketing tools and platforms, including Google Analytics, social media management tools, and email marketing software. - Analytical mindset with the ability to interpret data, draw insights, and make data-driven decisions. - Creative thinking and problem-solving skills, with a focus on innovation and continuous improvement. - Ability to manage multiple projects simultaneously, prioritize tasks, and meet deadlines in a fast-paced environment. - Team player with excellent interpersonal skills and the ability to collaborate effectively with cross-functional teams. email: Inbs_business@outlook.com WhatsApp:+971 50 886 6555 Job Type: Full-time