Marketing & Social Media Manager

United Arab Emirates, United Arab Emirates

Job Description

We are looking for a dynamic and experienced Marketing Manager to join our team in Abu Dhabi & Dubai, UAE. The ideal candidate will have a strong background in marketing within the restaurant industry and a proven track record of developing and implementing successful marketing strategies. The Marketing Manager will play a key role in driving brand awareness, customer acquisition, and revenue growth for our restaurant business. The successful candidate will have a deep understanding of various social media platforms, possess strong analytical skills, and be able to lead a team to execute effective social media campaigns.Responsibilities:
  • Develop and execute comprehensive marketing plans and strategies to drive customer acquisition, retention, and revenue growth.
  • Develop and Implement Social Media Strategy: Create and execute a comprehensive social media strategy to align with business goals and enhance brand presence.
  • Content Creation and Curation: Design, write, and publish engaging content (text, image, video) for various social media platforms, ensuring consistency in voice and brand messaging.
  • Community Management: Actively engage with followers, respond to comments and messages, and manage online communities to foster a positive and interactive brand presence.
  • Analytics and Reporting: Track, analyze, and report on social media performance metrics using tools like Google Analytics, Hopper, and native platform analytics. Use insights to optimize content and strategy.
  • Campaign Management: Plan and execute social media campaigns, including paid advertising, promotions, contests, and partnerships, to drive traffic and engagement.
  • Trend Monitoring: Stay up-to-date with the latest social media trends, tools, and best practices. Apply insights to keep the brand relevant and innovative.
  • Collaboration: Work closely with the marketing team, graphic designers, and other departments to ensure cohesive and comprehensive marketing efforts.
  • Collaborate with cross-functional teams to develop and implement integrated marketing campaigns across various channels, including digital, social media, and traditional marketing channels.
  • Analyze market trends, consumer behavior, and competitive landscape to identify opportunities and optimize marketing efforts.
  • Monitor and report on the performance of marketing campaigns, leveraging data and insights to make data-driven decisions and optimize marketing strategies.
  • Maintain brand consistency and ensure that all marketing initiatives align with the overall brand positioning and messaging.
  • Stay abreast of industry trends, best practices, and emerging technologies to continuously innovate and enhance the restaurant's marketing efforts.
  • Manage 3rd party business partners to ensure our objectives are met.
Requirements: Bachelor's degree in Marketing, Business, or related field; Master's degree is a plus.
  • Proven experience in a marketing management role within the restaurant industry, with a strong understanding of the unique challenges and opportunities in the food and beverage market.
  • Demonstrated success in developing and implementing marketing strategies that drive customer acquisition, engagement, and revenue growth.
  • Strong leadership and team management skills, with the ability to inspire and motivate a team to achieve ambitious marketing goals.
  • Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams and external partners.
  • Analytical mindset with a data-driven approach to decision-making, leveraging marketing analytics and KPIs to measure and optimize campaign performance.
  • Creative thinker with a passion for innovation and staying ahead of marketing trends and best practices.
  • Ability to thrive in a fast-paced, dynamic environment and effectively manage multiple priorities and deadlines.

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Job Detail

  • Job Id
    JD1696805
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Full Time
  • Salary:
    Not mentioned
  • Employment Status
    Permanent
  • Job Location
    United Arab Emirates, United Arab Emirates
  • Education
    Not mentioned