Job Description

JOB TITLE: Marketing Senior Specialist UNIT: Commercial REPORTS TO: Marketing Director JOB LOCATION: Abu Dhabi, UAE POSITION DETAILS JOB PURPOSE OVERVIEW - Execute and support key marketing activities of Ethara's events and alignment with new business objectives under the guidance of the Marketing Director CONTRIBUTION TO CULTURE - Actively participate in and support campaigns that reflect and promote Ethara's events. WORKING CONDITIONS - UAE based with domestic and international travel as required. - Remote working permitted in line with Human Capital policies QUALIFICATIONS: EDUCATION EXPECTED - Bachelor's or master's degree in business, marketing, or a related field. EXPERIENCE EXPECTED - 5 + years of experience in marketing roles, with a focus on events and entertainment companies / clients. SOFT SKILLS - Good communication and interpersonal skills. - Ability to work in a fast-paced, dynamic environment and manage multiple priorities. TECHNICAL SKILLS - Analytical mindset with an inclination towards data-driven decisions. - Proficient in Microsoft Office. DETAILED ROLE RESPONSIBILITIES: Corporate and Events - GENERAL RESPONSIBILITIES - Assist in the development of marketing strategies for Ethara's events ensuring alignment with broader organizational goals. - Support the execution of strategies that drive sales and profitability for events. - Collaborate with the event programs department to fine-tune marketing strategies as per individual event needs. - Assist in analyzing market trends and customer feedback to suggest improvements in marketing strategies. - Aid in the creation and execution of marketing campaigns across channels, including email, social media, digital, PR and partnerships. - Monitor campaign budgets and ensure timely execution, providing regular updates to the Marketing Director - Coordinate with internal teams to ensure events are effectively promoted and achieve targeted ticket sales. - Maintain brand consistency across all promotional materials and initiatives. - Coordinate with the sales department to ensure marketing campaigns are in sync with sales objectives and targets. - Stay informed about the latest trends and best practices in marketing and advertising, especially within the events industry. - Provide necessary support to the on-ground marketing team, ensuring streamlined communication and coordination with other departments and stakeholders. - Assist Marketing Director in devising and refining marketing plans for Ethara's events. - Support in tracking and evaluating Ethara's events campaign results, suggesting modifications as needed. - Ensure compliance with legal and regulatory requirements, such as data protection and advertising standards. - Ensure all marketing and communications activities align with Ethara's event strategic objectives and contribute to its overall success. OTHER RESPONSIBILITIES: Execute grade requirements according to the Delegation of Authority (DoA) while delegating tasks when appropriate. Ensure compliance with (i) relevant regulatory and legal requirements; and (ii) the Company's governance structures e.g. Articles of Association, DoA, policies and procedures, trade license requirements, any relevant regulatory requirements. Execute requests from reporting line i.e. requests within the broad scope of the roles and responsibilities of this job description.