About the job Marketing Senior SpecialistJOB TITLE: Marketing Senior SpecialistUNIT: CommercialREPORTS TO: Marketing DirectorJOB LOCATION: Abu Dhabi, UAEPOSITION DETAILSJOB PURPOSE OVERVIEWExecute and support key marketing activities of Etharas events and alignment with new business objectives under the guidance of the Marketing DirectorDIRECT REPORTSNone.CONTRIBUTION TO CULTUREActively participate in and support campaigns that reflect and promote Etharas events.WORKING CONDITIONSUAE based with domestic and international travel as required.Remote working permitted in line with Human Capital policiesQUALIFICATIONS:EDUCATION EXPECTEDBachelor's or master's degree in business, marketing, or a related field.EXPERIENCE EXPECTED5 + years of experience in marketing roles, with a focus on events and entertainment companies / clients.SOFT SKILLSGood communication and interpersonal skills.Ability to work in a fast-paced, dynamic environment and manage multiple priorities. TECHNICAL SKILLSTECHNICAL SKILLSAnalytical mindset with an inclination towards data-driven decisions.Proficient in Microsoft Office.DETAILED ROLE RESPONSIBILITIES:Corporate and Events - GENERAL RESPONSIBILITIESAssist in the development of marketing strategies for Etharas events ensuring alignment with broader organizational goals.Support the execution of strategies that drive sales and profitability for events.Collaborate with the event programs department to fine-tune marketing strategies as per individual event needs.Assist in analyzing market trends and customer feedback to suggest improvements in marketing strategies.Aid in the creation and execution of marketing campaigns across channels, including email, social media, digital, PR and partnerships.Monitor campaign budgets and ensure timely execution, providing regular updates to the Marketing DirectorCoordinate with internal teams to ensure events are effectively promoted and achieve targeted ticket sales.Maintain brand consistency across all promotional materials and initiatives.Coordinate with the sales department to ensure marketing campaigns are in sync with sales objectives and targets.Stay informed about the latest trends and best practices in marketing and advertising, especially within the events industry.Provide necessary support to the on-ground marketing team, ensuring streamlined communication and coordination with other departments and stakeholders.Assist Marketing Director in devising and refining marketing plans for Etharas events.Support in tracking and evaluating Etharas events campaign results, suggesting modifications as needed.Ensure compliance with legal and regulatory requirements, such as data protection and advertising standards.Ensure all marketing and communications activities align with Etharas event strategic objectives and contribute to its overall success.OTHER RESPONSIBILITIES:Execute grade requirements according to the Delegation of Authority (DoA) while delegating tasks when appropriate.Ensure compliance with (i) relevant regulatory and legal requirements; and (ii) the Companys governance structures e.g. Articles of Association, DoA, policies and procedures, trade license requirements, any relevant regulatory requirements.Execute requests from reporting line i.e. requests within the broad scope of the roles and responsibilities of this job description.

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