Marketing Senior Associate
Dubai, United Arab Emirates
Job Description
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Description
Established in the region for 40 years, PwC has around 8,000 people in 12 countries across the region: Bahrain, Egypt, Iraq, Jordan, Kuwait, Lebanon, Libya, Oman, the Palestinian territories, Qatar, Saudi Arabia and the United Arab Emirates. Our regional team operates across the Middle East bringing international experience delivered within the context of the region and its culture. We can bring the collective knowledge and experience of more than 328,000 people across the entire global PwC network in advisory, assurance and tax to help you find the value you are looking for. Line of Service Assurance
Industry/Sector Not Applicable
Specialism Assurance
Management Level Senior Associate
& Summary Responsible for planning and managing 360 degree marketing campaigns for the regional market. The Senior Associate will be the lead for all digital marketing efforts and handle all marketing performance reporting. The candidate should have a strong digital marketing background and acumen in end-to-end performance driven marketing. Reports to: Head of Marketing Middle East Contract duration: 9 - 10 months Responsibilities:
- Develop and implement a cohesive digital marketing plan to increase brand awareness and lead generation
- Oversee the management of all digital channels (including updates to websites, blogs, social media-organic and ads)
- Lead and manage SEO/SEM, marketing database, email, social media, and display advertising campaigns
- Design, build, and maintain our social media presence across all digital channels
- Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs)
- Identify trends and insights, and optimise spend and performance based on the budget
- Brainstorm new and creative growth strategies through digital marketing
- Plan, execute, and measure experiments and conversion tests
- Utilise strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints
- Lead relationships with agencies and other vendor partners
- Evaluate emerging technologies that can be implemented
- Manage events (event registrations, rosters, collateral, execution, on day management)
- A postgraduate degree or equivalent in marketing
- Bilingual candidates preferred
- 5+ years of experience in a 360 degree marketing role with an organisation or agency. Extensive digital marketing experience preferred.
- Proficient in end-to-end campaign management and brand activations
- Independently managed, or through agencies, handled the digital marketing channels for the organisation including, but not limited to website, SEO, Google PPC, popular social media channels, social advertising, email marketing platforms and others
- Experience in Salesforce Marketing Cloud,CRM or other equivalent preferred
- Strong interpersonal skills
- Experience in Ai tools such as ChatGPT and others
- Strong reporting and analytical skills
- Familiar with Microsoft PowerBi
Education (if blank, degree and/or field of study not specified) Degrees/Field of Study required: Degrees/Field of Study preferred:
Certifications (if blank, certifications not specified)
Required Skills
Optional Skills
Desired Languages (If blank, desired languages not specified)
Travel Requirements
Available for Work Visa Sponsorship?
Government Clearance Required?
Job Posting End Date
Job ID:528411WD Industry:Not Applicable Service:Assurance Grade:Senior Associate Location:Dubai
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Job Detail
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Job IdJD1662780
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IndustryNot mentioned
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Total Positions1
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Job Type:Full Time
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Salary:Not mentioned
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Employment StatusPermanent
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Job LocationDubai, United Arab Emirates
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EducationNot mentioned