Devise and implement Brand Communication plan: Coordinate communication plans with management/markets. Manage regional media planning Follow up and control communication expenses Coordination of PR activities with the Agency Management of regional & local events Implement the trade marketing plan and activities: Planning & implementing POS material per retailer Planning & implementing of coop activities per retailer Coordination & implementation of customer events at the point of sale Implementing merchandising guidelines in the region Manage Brand marketing team development and motivation including hiring team members.
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